Our business model

Intelligent full-line integration

Marel's product line includes standalone equipment, integrated systems and full production lines, all controllable with our software solution Innova. Service support comes from our local presence on every continent.

Solutions at work

Marel is focused on putting its advanced, automated systems and solutions to work. That applies to every step of food processing, or from the farm gate to dispatch into various customer channels worldwide.

Full-line efficiency

Marel’s integrated line approach is made up of standard and modular building blocks that increase operational efficiency and minimize the risk of errors.

Poultry

Marel offers the most comprehensive product range of poultry processing solutions in the industry and has the largest installed base worldwide. We provide in-line poultry processing solutions for all processing steps. The growing duck market has become a third pillar within poultry processing alongside broilers and turkey. This has enabled Marel to leverage its global sales and service network and to expand into new markets.

Meat

Marel supplies advanced equipment and systems to the red meat industry, with a focus on primary processing, cut-up and deboning solutions for processors supplying products to retail and foodservice. Following the acquisitions of MPS, Sulmaq, MAJA and TREIF, we are now a full-line supplier from farm gate to finished pack. The recently added portfolio of interleaving, stacking, loading and slicing solutions from Sleegers strengthens our portfolio in the case-ready and prepared food segments.

Fish

Marel is the leading global supplier of advanced standalone equipment and integrated systems to the fish industry. We provide innovative solutions and software for processing whitefish and salmon, both farmed and wild, onboard and ashore. With the ongoing integration of the 2021 Curio and Valka acquisitions, we have been focused on accelerating our innovation roadmap, setting strategic direction and strengthening the Fish segment to drive further growth.

Plant, pet and feed

In 2022, Marel acquired Wenger, a worldwide leader in processing solutions centered around pet food, plant-based proteins and aqua feed. The acquisition was a platform investment into complementary and attractive new growth markets for Marel, which today form our fourth business segment. Over 60% of Wenger’s revenues derive from pet food, and the company has a global leading position within its focus market segments. Wenger has a strong foothold in the North American market, and over 40% of revenues come from services.

Marel’s business model is based on providing full-line solutions and services to the food processing industry, one of the most important value chains in the world. With an emphasis on innovation, close partnership with customers, and global and local reach, this model supports our vision of a world where quality food is produced sustainably and affordably.

Our revenue streams consist of sales of standard equipment, major projects, and recurring sales of parts, services, and software licenses. We have a global customer base diversified across different industries, product mixes, and geographical areas, allowing us to achieve and maintain strong profitability throughout economic cycles.

Full-line provider

Marel is a one-stop shop for food processors, offering a comprehensive range of food processing solutions, services and software across the value chain. Our business model as a full-line supplier enhances our ability to improve automation, digitalization, throughput, yield, traceability and sustainability for our customers.

Serving the food and feed industries

Marel’s presence across various protein industries and regions optimizes our ability to transfer technical know-how, solutions and expertise. We build upon our technological advances in one industry by implementing them in another. This balance minimizes reliance on single industries and markets, reducing cyclicality and exposure to market demand fluctuations. Similarly, our customer base is very diversified, ranging from leading international processors to smaller retailers and butchers, where no single customer contributes to more than 5% of annual revenues.

Standard and modular building blocks

Our full-line approach is based on modular building blocks and standard equipment, enabling the most flexible and resilient set-up possible. This approach also makes equipment and software easy and fast to install, upgrade and service. For Marel, this improves operational efficiency and time to market, and for our customers, it makes the overall experience more seamless.

Market-leading proprietary software

Since the very beginning of Marel, we have integrated our equipment with software to drive enhancements across all key aspects of food processing. Our proprietary software solutions are installed worldwide and offer comprehensive device control and efficient factory and process management, including full traceability from source to shelf. Interconnected systems provide a complete overview of the raw materials’ journey through processing. In addition, data-driven insights enable us to provide our customers with predictive maintenance, better instant and remote services, and many more potential applications.

Global reach, local presence

Our team of around 8,000 employees, located in more than 30 countries, allows us to serve companies of all sizes, ranging from the largest international food processing leaders to local niche producers in more than 140 countries. This extensive global reach and local presence are instrumental to our resilience and ability to engage with, service and support our customers effectively.

Four key business divisions

Marel is focused on four key business segments: Poultry, Meat, Fish and the recently added segment of Plant, Pet and Feed. We provide software, equipment, systems and solutions that help food processors streamline their production and gain a competitive advantage by harnessing advanced technology such as automation, digitalization and robotics.