21/08/15 Updated 08/07/19

Case Ready solutions to meet growing consumer demand

Marel’s Case Ready solutions help processors to automate production and add value at every stage in the value chain.

In order to keep pace with the ever-increasing demands of retailers and consumers for case ready products, fresh meat processors have to constantly innovate and optimize their production processes.

It is essential for processors to streamline their production methods in order to remain competitive when responding to this and other trends in the industry, such as food safety, affordable pricing and convenience products.

Case ready solutions

Optimizing the processing chain

Marel’s Case Ready solutions help processors to automate production and add value at every stage in the value chain, including:

  • Receipt of raw materials
  • Deboning
  • Trimming
  • Fat analyzing
  • Grinding
  • Mixing
  • Portioning
  • Marinating
  • Batching
  • Packing and labeling

Tailored to individual needs, our Case Ready solutions are modular and designed to suit individual production needs with regard to capacity, processing flexibility and supply regulations.

Automated continuous flow

Our solutions provide an automated, continuous flow which results in an efficient, labor saving process and also reduces processing time. The use of raw material is also optimized which significantly minimizes give away and increases yield.

All this combines to result in increased profits, improved product quality and products with a longer shelf life.

Monitoring every step

There is also the option to add a full traceability system to the processing lines. This is ideal for retailers with just-in-time processing requirements. Marel’s Innova software not only monitors production efficiency, costs and yields, but also executes production orders. The software can also collect and store the necessary information that accompanies products from the processing plant to the retailer.


Food safety

Consumers around the world have become less trusting of food processors due to recent high-profile meat scandals (e.g. pink slime, horse meat, out-of-date relabeling, etc). This means that there is currently a huge task in the meat processing industry to restore consumer confidence, for example by adding more transparency to processing and by incorporating safety measures.


Today, fifty percent of households in developed countries are single households and have a low to moderate income. As a result, new meat cuts and products such as flank steaks and several-size-packs, are emerging. This makes meat eating more affordable for the consumer and the carcass more valuable to the processor.


Convenience is crucial to the consumer. In developed countries, nearly one-third of consumers believe that 40 minutes, from start to table, is too long to wait for their meal. Nearly 70 percent say an hour is too long. In addition to demanding easy-to-cook products, consumers also require a greater variety of food items and flavors e.g. marinated products.