15/03/19 Updated 26/03/19

Marel Poultry at VIV Asia 2019 – providing valuable new insights

Marel Poultry succeeded once again in attracting a big pack of people to its stand at VIV Asia in Bangkok. Especially the demonstrations and presentations worked out magnificently. During all three days, the crowded house created a perfect exhibition ambiance, and all visitors left our stand with new, fresh insights about poultry processing.

The audience visiting the Marel Poultry stand came from Thailand in the first place, followed by visitors from surrounding countries – especially Vietnam was far better represented than ever before – and from Malaysia, Indonesia, Philippines and even China and India. Surprising was also the turnout of Australian companies at VIV Asia. All of the country’s important processors showed up at VIV Asia. Traveling the most distance was the delegation from Ethiopia, who took a lot of interest in the Marel Poultry stand.

Among these nationalities Marel Poultry’s team recognized many familiar faces, but also a great number of new parties fired their questions at the stand crew during the three busy days at VIV Asia.

Food for thought

Most attractive spectacle of our stand was the live manual cutting presentation, hosted by Iris Gerritsma and cutting master Hans Voorbij. Iris commented how our Marel Poultry machines go about to mimic the movements of a skilled manual cut, while Hans showed those manual cuts in real-life. During these “cutting edge showcase” sessions, each time gathering some 100 people in our booth, the audience was clearly captivated by the subject and stayed to watch the full 20 minutes. This cut-up presentation compelled processors to think about the impact on their daily operations in terms of human labor, instead of just looking at a piece of stainless steel they can buy. The clear explanations in this cutting- demo turned out to be very valuable food for thought for many professionals in the industry.

Live cut-up demo at VIV Asia 2019

The impact of AMF-i

The running AMF-i configuration also aroused great interest. Automated, intelligent breast cap filleting is certainly a hot issue in South-East Asia, where labor availability is decreasing too, just like in the rest of the world. VIV Asia 2019 seems to be exactly the rightly timed moment for Marel Poultry to position AMF-i as the reference for breast cap filleting in South-East Asia. Many processors took the chance to see this solution at work and witness the impact it can have on their current process. They seem to realize that AMF, being the system that has set the standard for breast cap filleting all over the world, also strikes the right note in the South East Asian markets, particularly for its ability to deliver high quality end products with consistent high yield and low manning levels.

Bring your own meat…

Our other live presentations drew large amounts of spectators too. The SensorX X-ray inspection system clearly showed to the audience its ability to pinpoint exactly every tiny bone remnant in real chicken fillets without generating any false positives. A large majority of Thai processors have already integrated a SensorX in their process. To the other interested professionals at VIV Asia, SensorX presenters Tian Lan (Product Manager) and Surasak Pornlumfa (Senior Service Engineer) had very busy days explaining why they need a bone detection machine. Some visitors even brought their own bag of poultry products to test on our SensorX!

Nugget production

RevoPortioner demonstrated how the new Helix Drum succeeds in producing a continuous stream of products with consistent shape and weight. Mark Sturmans, Area Sales Manager Further Processing, could welcome quite some vistitors, particularly interested in nugget production with the RevoPortioner. “Our machine demonstration makes it easier for visitors to discuss the subject of further processing. We’re meeting processors here from Thailand, Malaysia, Indonesia and even Nepal, who are well informed about further processing activities and are willing to invest in it.”

The specific subject of water treatment also raised quite some authentic interest from visitors from Vietnam, Philippines and of course Thailand.