Quick trip to an Icelandic processing facility
Attendees were also given the opportunity to walk through a computer-rendered model of a modern fish processing facility in Iceland. This virtual reality experience gives a unique insight into automatic whitefish processing with a FleXicut line. The FleXicut water-jet cutter is a great example of Marel’s focus on cutting-edge innovation and technology.
Further than primary and secondary
A selection of Marel’s range of further processing equipment was also featured at the event. As Karin Verstraaten, DemoCenter Food Technologist at Marel Further Processing, explained, “We’ve got the RotoCrumb producing breaded products and visitors were impressed, and perhaps even surprised, by the uniform crumb distribution, even using large crumbs which is perfect for fish.”
Karin explained that fish processors coming to the showhow sometimes aren’t even aware that Marel offers coating, breading, marinating, forming and cooking equipment. “There’s a lot of potential for fish processors to move into the production of value-added fish and seafood products,” she said.
Other further processing equipment in the demo hall included the ValueSpray for marinating, with the marinated product then distributed into microwavable packs from Cryovac®.
Full production control
While demonstrations were running, attendees could keep track of all the data in the Innova Food Processing Software office in the demo hall.
Data is increasingly valuable in today’s hi-tech processing environment, and the ability to track and analyze data is key to fish processors being competitive. The event showed people the data being generated by the machines in real-time and how this data is key to gaining full production control.
About the event
The Whitefish ShowHow is held at Progress Point, Marel’s state-of-the-art demonstration and training center in Copenhagen.
Media inquiries: Stella Kristinsdóttir, Marketing Manager Marel Fish: email@example.com