Salmon ShowHow

Get a grip on smarter processing
Marel will demonstrate the latest and best in salmon processing technology at its 19th annual Salmon ShowHow, taking place at Progress Point in Copenhagen, Denmark, 5 February 2020.

The Salmon ShowHow has established itself as the top global forum to see and experience the latest and best salmon processing equipment. A wide spectrum of Marel’s industry-leading equipment is presented, including new concepts, standalone units, and complete integrated processing lines.

In addition to ongoing demonstrations, the Salmon ShowHow includes seminars and guest speakers, and is a great opportunity to meet colleagues from the salmon industry.


From the salmon processing industry: CEOs - Production Managers - IT Managers - Factory/Facility Managers - Other key decision makers


Enter the Salmon ShowHow to your calendar.


Details of the event will be announced here soon. For more information, contact us at

You can also follow us on Twitter and LinkedIn for frequent updates. #SSH

More information

  • Demonstrations
    <h1>DEMONSTRATIONS AT THE 2020 SALMON SHOWHOW</h1> <h2>GET A GRIP ON SMARTER PROCESSING</h2> <h3>Robobatcher</h3> <p>Come and see what is grabbing all the recent attention. The <a href="/products-solutions/robobatcher-thermoformer/">RoboBatcher Thermoformer</a> is transforming the way salmon processors pack and batch their products. The RoboBatcher rapidly performs fixed-weight or fixed count packing of fresh portions into a thermoformer at a rate of up to 100-130 portions/minute with maximum efficiency and control and easily integrates with other equipment.</p> <h3>Flowequalizer</h3> <p>The FlowEqualizer improves your packing process by synchronizing product flow between applications for robot picking to work at maximum efficiency. When salmon portions reach the FlowEqualizer, they are evenly distributed over the available space for a continuous and stable flow that increases yield, throughput and quality while reducing manual handling.</p> <h3>De-palletizing ROBOT</h3> <p>See our new and improved de-palletizing robot do the heavy lifting and unload boxes from pallets to empty fish into the de-icing area. The robot, introduced at our 2019 ShowHow, now features greater capacity, the ability to feed two lines, and more efficient handling of boxes and pallets.</p> <p>The de-palletizing robot reduces manual work while ensuring a steady flow of product. Batch control is programmable and delivers an exact amount of fish (by weight) or boxes, giving you full control of raw materials.</p> <h3>AUTOMATIC DEHEADING</h3> <p>The unique cutting principles of our automatic <a href="/products-solutions/salmon-deheader-ms-2720/">Deheading Machine MS 2720</a> will be on display. The deheader fully integrates into our latest filleting line solutions—including desliming, trimming, pinbone removal and skinning. See the outstanding results it delivers with high throughput, yield and quality.</p> <h3>HIGHLY AUTOMATED filleting AND TRIMMING</h3> <p>Our highly configurable <a href="">Filleting Machine MS 2730</a> is an industry leader, and we will be happy to show you why. Three of our filleting machines will be running at the event. Features include automatic back and belly trimming, and an automatic infeed that improves fillet quality by ensuring the fish enters in the correct position and at a steady pace.</p> <h3>Fixed-pace manual deheading ahead of filleting machine</h3> <p>We’ve just released our rotating table for sale, but it has already become very popular throughout the industry for making manual deheading more efficient. Combined with our <a href="/products-solutions/paceinfeeder-ms-2725/">PaceInfeeder</a>, you can automatically transfer salmon into the MS2730 Filleting Machine at a steady pace.</p> <p>Popular at pre-release demonstrations in 2019, the rotating table features ergonomically designed height adjustable platforms and cutting boards for easy, safe and effective operation. After manual deheading, operators slide the salmon onto the rotating conveyor—directly below the table—that delivers it to the PaceInfeeder for a steady flow. The infeed is independent of the operator and maintains the optimal pace for every single fish in the correct position for the Filleting Machine.</p> <h3>quality scannING</h3> <p>Our <a href="/products-solutions/qc-scanner-ms-2920/">Quality Scanner</a> is configurable for a variety of applications. Fillets are scanned after trimming or skinning processes for registration of volume, color, melanin spots, blood spots, trimming defects, skinning defects and brown meat. The scanner makes it possible to sort the fillets downstream and improve control over the quality and size of each fillet.</p> <h3>Skinning</h3> <p>There will be two skinning machines at the event, the <a rel="noopener" href="" target="_blank" data-anchor="?IDMJWSFE=elcuuanm0p7obgeeol2almcbqq">MAJA Single Lane Skinner</a> and <a href="/products-solutions/fish-skinner-ms-1710/">Salmon Skinner MS1710</a>. Both ensure fillets are skinned without any loss in quality. Our skinners optimize the flow of salmon processing lines. They are unique for skinning fillets headfirst, leaving no skin on the tail and achieving a very high yield from each fillet.</p> <h3>PINBONE REMOVAL AND PORTIONING</h3> <p>Our <a href="/products-solutions/flexicut-salmon/">FleXicut Salmon</a> precisely cuts the pinbones from pre-rigor salmon fillets. X-ray vision detects the bones and ensures minimal yield loss by adjusting the waterjet cutting angle to remove bones according to their exact location each time. FleXicut expands your future processing opportunities by using both waterjet cutters and knives to portion the salmon.</p> <p>Also on display will be our efficient and gentle <a href="/products-solutions/pinbone-remover-ms-2612/">Pinbone Remover MS2612</a>, available in 1, 2, 3, 4 and 6-lane versions, with a capacity of up to 18 fillets per minute per lane.</p> <h3>HIGH-VALUE PORTIONING</h3> <p>There are many ways to create value-added products using our portion cutters, which offer the latest in innovative cutting patterns and can deliver custom-made portions directly to order. <br /><br />The 2020 ShowHow will feature the <a href="/products-solutions/i-cut-130-portioncutter-fish/">I-Cut 130 PortionCutter</a> for cutting fixed-weight and/or fixed-length portions, along with <a href="/products-solutions/robobatcher-thermoformer/">pick-and-place robots</a>. The highly efficient <a href="/products-solutions/i-cut-11-portioncutter-for-fish/">I-Cut 11 PortionCutter</a>, combined with the SpeedSort to sort products and manage trim rejects, and the <a href="/products-solutions/i-cut-610-portioncutter-fish/">I-Cut 610 PortionCutter</a> together with one of our QC Scanners.</p> <h3>EFFICIENT slicing</h3> <p>As a leading global supplier of slicing equipment for fresh salmon, we offer slicers ranging from single standard units to large-scale systems for entire packing lines. We will demonstrate slicers suitable for a variety of production needs, including the I-Slice 3300 retail pack slicer, horizontal slicers, D-cut slicers and multi-angle slicers.</p> <h3>LABELING AND END OF LINE</h3> <p>Our end-of-line demos at the 2020 event will include labelers, floor scales and packing lines. The <a href="/products-solutions/m360-labeler-fish/">M360 wide edge, linerless labeler</a> offers speed, ease of use and branding impact. The <a href="/products-solutions/wpl9060-weigh-price-labeler/">WPL9060 Weigh Price Labeler</a> is designed for a wide range of applications and can handle all popular pack sizes at up to 60 packs/min.</p> <h3>Data driven Production Control</h3> <p>Designed to improve productivity throughout factories, Marel’s <a href="/software/#selectyourindustry_fish" data-anchor="#selectyourindustry_fish">Innova Food Processing Software</a> is an integral part of the processing equipment and solutions featured at the showhow. Step into the Innova office in the demo area, as well as the Innova lab on the first floor at the event, to experience the huge benefits the software has to offer.</p> <p>With the growing value of data in today’s hi-tech processing environment, connectivity throughout salmon processing facilities is imperative. Our software is designed to connect equipment, operators and raw materials to provide valuable insights about the salmon and the production cycle.</p>
  • Guest speakers
    <h1>Guest speakers at the 2020 Salmon ShowHow</h1> <p>From robots to retail, gain valuable insights into the future of the salmon processing industry.</p> <h3>ROBOTICS AND THE FUTURE OF processing</h3> <p>Robotics is not only about replacing manual labor and saving you money. It has become an important technology to ensure your competitiveness on global markets, and a strategic differentiator towards your competitors. What are the current trends and how will robotics transform the food industry in the coming years?</p> <h4>Kurt Nielsen, Danish Technological Institute (DTI) Director for Robot Technology</h4> <p><a href="">DTI</a> is a not-for-profit RTO with 1,100 specialists who develop, apply and transfer technology to industry and society. With 50 full-time robotics specialists, DTI plays a central role in converting robot technology into value for industry and society. Kurt Nielsen received his Master in Robot Technology in 2005. Since then, his activities have ranged from developing advance control software to welding robots to creating and managing large European research and innovation projects that have contributed to the Danish and European Robotics &amp; AI strategy.</p> <h3>KEY DYNAMICS OF THE SALMON INDUSTRY</h3> <p>Understanding the medium to long-term financial outlook for the global seafood industry as a whole is key to scrutinizing the position of the salmon processing industry in particular. Gorjan Nikolik will explore key dynamics of the salmon industry in terms of supply growth, demand expectations and price developments, with a focus on trends in salmon farming and processing.</p> <h4>Gorjan Nikolik, Rabobank International - Senior Industry Analyst, Food &amp; Agribusiness, Research &amp; Advisory</h4> <p>Gorjan Nikolik is an industry analyst focusing on the global seafood sector including aquaculture, wild-catch, seafood trade and processing. He works as a senior sector expert to Rabobank departments such as Mergers and Acquisitions, Leveraged Finance, Venture Capital, Credit Risk Management and the Relationship Bankers. Nikolik is a regular speaker on global seafood and aquaculture conferences and has published a number of seafood industry research reports. He holds a master’s degree in Finance and Business Administration from the University of Maastricht and an MBA from Maastricht School of Management.</p> <h3>FOREVER YOUNG – SALMON RETAIL TRENDS AND TACTICS</h3> <p>Explore new ideas to increase the proportion of salmon retail products in the consumer’s basket. From ensuring food safety and nourishment to building brand, Gonzalo Campos will look at key packaging trends and retail success stories. Today’s salmon processors can create value and embrace the circular economy with functional, recyclable, CRYOVAC® Darfresh® Skin packaging. Premium retail packs help make salmon more available, create new markets, reduce cost and increase operational efficiency.</p> <h4>Gonzalo Campos, Sealed Air Food Care – Fish Marketing Manager Europe</h4> <p>Gonzalo Campos has worked at Sealed Air since 2007 where his main role is to develop the fish packaging market in EMEA. Along with the sales team, he carries out strategic projects with key accounts to develop more sustainable and functional packaging solutions that enhance product image and create new sales by attracting new customers on new moments of consumption. He is an expert in new concept and product development, packaging development and branding. He holds an M.Sc. in International Fisheries Management from the Norwegian College of Fishery Science, UiT and an MBI from Deusto Business School, Spain.</p> <h3><!--<h2>RETAIL SALMON</h2> <h3>Gonzalo Campos, SealedAir</h3> <h4>Fish Marketing Manager</h4> <p>From ensuring food safety and sustainability to building brand, Gonzalo Campos will look at key packaging trends and considerations for today’s salmon processors, and explain how the Darfresh Tray system benefits multiple merchandising and improves cost efficiency.</p> <p>Gonzalo Campos has over 20 years’ experience in the seafood industry with major key suppliers from South America and Asia, and with major food distribution supply chains in the USA and Europe. He values strong collaboration with leading R&amp;D+i in the global fish industry. <br /><br />At SealedAir since 2007, Campos develops new concepts and products for the fish packaging sector in Europe. He works on strategic projects to develop packaging solutions that support food safety, enhance product image, decrease food waste, and increase profits. Campos holds an MSC in International Fisheries Management from the Norwegian College of Fishery Science (NFH) at the University of Tromsø.</p>--></h3>
  • Accommodation
    <h2>Accommodation</h2> <p>Marel has pre-booked a number of hotel rooms at<span> </span><a href=";;sdata=jfbWc7J52Rr0cB8PlPsrbf5YrU98Ti2Jm%2FlBg4qWmzQ%3D&amp;reserved=0">Hotel Scandic Copenhagen</a>, which is located in central Copenhagen with several attractions within walking distance of the hotel. All rooms have free WIFI Internet access.</p> <p>The room rate per night starts at DKK 995 (corresponding to EUR 134) for an Economy room. All room rates are inclusive breakfast. The rate is available for your entire Salmon ShowHow stay. Payment is managed by each individual when checking out.</p> <p>Once your registration to attend the Salmon Showhow is confirmed, you will receive an e-mail from Marel including a link to the hotel booking page, booking number and instruction. If you choose to stay at Hotel Scandic Copenhagen the given booking number will provide you rooms reserved by Marel.</p> <h3>SHUTTLE BUS</h3> <p>We offer a free shuttle bus service from Hotel Scandic Copenhagen to Progress Point on Wednesday morning. After the showhow, these buses will take guests directly back to the Hotel Scandic Copenhagen.</p>
  • How to get there
    <h2>How to get there</h2> <p>The Salmon ShowHow is being held at Progress Point, Marel's training and demonstration facility, conveniently located just five minutes from Copenhagen International airport (CPH).</p> <h3>From Copenhagen airport</h3> <ul> <li>A taxi from the airport, straight to <a href=";;sdata=PqtqnsVnNGiECrcZBHi1rcdfPhyQ%2BCYhG0UNf1dXrzo%3D&amp;reserved=0">Progress Point</a> will cost approximately DKK 110 / EUR 14.</li> <li>The <a href=";;sdata=x%2BMSu7j%2BkeVp6nFCx9S34Jn5P8q9bl8NLnjDftvsKvg%3D&amp;reserved=0">Hotel Scandic Copenhagen</a>, where rooms have been pre-booked for event delegates, is approximately 25 minutes from the airport.</li> </ul> <h3>From the center of Copenhagen</h3> <p>Shuttle bus: We offer a free shuttle bus service from Hotel Scandic Copenhagen to Progress Point on Wednesday morning. After the showhow, these buses will take guests directly to the dinner event.</p> <ul> <li>Train: The whole trip takes around 40 minutes and a ticket for three zones is required (DKK 33 /EUR 4.50).<br />Take the Copenhagen Airport/Malmo train from the central train station to Tarnby station, then bus 350S to Ingstrup Alle stop. From there it's a 3-minute walk to Progress Point.</li> <li>Taxi: Takes around 20 minutes and costs approximately DKK 250/EUR 35.</li> </ul> <h3>Address</h3> <p>Progress Point<br />Kirstinehøj 56B, Tårnby<br />2770 Kastrup, Copenhagen<br />Denmark<br />Tel. +45 8930 4380 </p> <p><iframe frameborder="0" height="450" src="!1m14!1m8!1m3!1d18024.01832722392!2d12.626472330746116!3d55.61937584141574!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x4653ab3917f55dcb:0xe8b08ff1895d6f96!2sProgress+Point+Demonstration+and+Training+Center!5e0!3m2!1snl!2sdk!4v1410511979897" style="border: 0;" width="948"></iframe></p> <p> </p>
  • Previous showhows
    <h2><span>Previous showhows</span></h2> <p><span>Read more about our previous Salmon ShowHows:</span></p> <ul> <li><a data-udi="umb://document/867d1b6fedd245998bab88fa1975d146" href="/articles/new-concepts-in-salmon-processing-demonstrated-at-the-salmon-showhow/" title="New concepts in salmon processing demonstrated at the Salmon ShowHow">Salmon ShowHow 2019</a></li> <li><a data-udi="umb://document/d857a392f0c54c969b6aca6026671231" href="/articles/demonstrating-the-next-generation-of-salmon-processing/" title="Demonstrating the next generation of salmon processing - 08-02-2018 -">Salmon ShowHow 2018</a></li> <li><a data-udi="umb://document/28b538c12a4c4fc195552cb2792b9fc2" href="/articles/it-s-all-about-getting-more-from-less/" title="It’s all about getting more from less - 08-02-2017 -">Salmon ShowHow 2017</a></li> <li><a data-udi="umb://document/31ebcfd2f9214fcda340c9956707da05" href="/articles/highlights-from-the-2016-marel-salmon-showhow/" title="Highlights from the 2016 Marel Salmon ShowHow - 10-02-2016 -">Salmon ShowHow 2016</a></li> </ul>