Marel has reorganized its sales and service support for customers in southern Africa.
Advancing poultry processing in Russia
Russian poultry processors clearly found their way to Marel Poultry at AgroProdMash, as we drew a lot of attention. Existing customers as well as newly interested processors showed great eagerness to know everything about the new opportunities in poultry processing we presented.
Progress in processing
During the five days at the Moscow Expocentre, we got the opportunity to show our visitors a great variety of solutions which match very well with the high potential Russian poultry processing business. Special attention was paid to our SmartWeigher, IRIS vision inspection system and Innova software. These "bonding elements" enable overarching processing systems such as early grading, intelligent fillet batching and traceability. At AgroProdMash we felt confirmed that the Russian market is ready for such progress in processing, allowing for effective tracing, maximized yield and increased efficiency.
During the AgroProdMash 2016 event, Marel Poultry teamed up with Marel Meat/MPS and Further Processing to exhibit a joint presentation. This cooperation was very well received by the visitors, who could benefit from the integration of the various Marel industries.
This edition of AgroProdMash proved again that Marel Poultry can very well meet the specific Russian market requirements, thus advancing food processing in this part of the world too.