Marel has reorganized its sales and service support for customers in southern Africa.
Marel Stork supports markets in Africa
12 Feb 2015
I’m convinced that our solutions support poultry processors in the best possible way. Our technology has proved this historically, proves it today and will continue to prove it in the future. Cooperating enthusiastically with our customers, we will be able to realize many more successful projects.
- Ruud Berkers, Marel Stork Area Sales Manager
More recently, various markets in West, Central and East Africa are moving from traditional wet markets to a more industrial way of processing poultry. Reasons for the growth in these emerging markets can be found in a growing, young population and ongoing urbanization. There is a stronger middle class with less time and more money to spend. Consumers are more demanding and look for safe food. Retail chains (like Shoprite) are gaining ground.
Several international QSRs (such as KFC and McDonald’s) are present. These companies look for high quality, stable production. Food safety, production yields, and product diversity are becoming more important. Besides whole products, various fresh and frozen parts are becoming more popular, especially for supply to caterers and restaurants.
Governments encourage local industrial production thereby creating jobs, stimulating the local economy and offering an affordable source of high quality proteins. The infrastructure improves and cold chains become more effective.
Marel Stork has successfully installed several processing plants in these emerging markets, with the emphasis on the automation of primary processing.
The automation of scalding and plucking, combined with semi-automatic evisceration and controlled chilling, enables a higher level of production, greater production efficiency, a consistent and manageable process, safe, high value end products and high yields.
Poultry processors become more profitable and differentiate themselves from their ‘wet market colleagues’.
All Marel Stork equipment is modular. Automated and semi-automated process steps can be combined with manual operations. Later, when production increases, more steps can be automated.
To increase capacity, the processing line can be modified and extended without having to invest in a complete new line.
More than equipment
There is a growing awareness that automation and scaling-up will be required to meet rising demand and changing quality requirements in the years to come. The right selection of durable, high quality equipment, adapted perfectly to local conditions, is the basis for successful processing. But in addition to the right equipment, many customers are looking for knowledge, advice and support.
Marel Stork Area Sales Manager Ruud Berkers says: “Everyone knows that we have extensive knowledge and experience of developing along with a local growth market. We always respond to the unique local situation and offer customized solutions that fit a specific market. Our advice and support before, during and after installation, is the real added value to our customers. Good and reliable service is of key importance.
I’m convinced that our solutions support poultry processors in the best possible way. Our technology has proved this historically, proves it today and will continue to prove it in the future.
Cooperating enthusiastically with our customers, we will be able to realize many more successful projects.”