General news

The Coat Makes the Chicken!

23 Nov 2012

Townsend Coating Event 2012Marel Townsend Further Processing’s demo center in Boxmeer, the Netherlands was a very busy place on 21 and 22 November. Spread across these two days, no fewer than 130 customers from countries such as Indonesia, China, Egypt, France and Poland came in response to an invitation to their Coating Event. Together with their Marel Meat colleagues from Oss and DP&S, a supplier of coating products, the entire demo center had been set up to show the customers as much as possible of what Marel can do on the subject of coating.

Customers could see the products being made from beginning to end, pick them up off the belt and even taste them. “It was good to get the theory first and then see it all in practice,” an Indonesian customer said. “If you only see a catalogue or a video, you don’t really understand. Now we have got the complete picture in an interactive setting. Very interesting.”

All in all the Coating Event was a true success and a large number of (potential) customers were able to fully experience the innovative technology from Marel.