General news

Busy Three Days at VIV Russia

17 May 2011

A hectic three days at the VIV Russia 2011 exhibition in Moscow ended on a promising and satisfying note, with several new leads generated and a steady stream of traffic to the Marel stand throughout the event.

Visitors to the show ranged from the region’s largest poultry processors to new small and medium-sized companies looking for processing lines with a capacity of 4000-6000 bph.
And while the event provided an excellent opportunity to interact with existing Marel customers, discussions also progressed well on greenfield projects in new locations.

Among the equipment and solutions generating interest at the Marel stand were the company’s Innova production management software suite and Weigh Price Labeler series.

“VIV Moscow has once again showed the strong commitment of the Russian poultry industry towards continued expansion and improvement of the quality of its products,” says Marel Russia general director Valeri Abkashev.

“At the same time, it has proved that poultry processing still remains one of most dynamic sectors in the Russian food industry, with excellent potential to grow in the coming years.

“The expo has also strengthened the image of Marel and Stork Poultry as a company able to meet all the requirements of processors by offering high-quality and reliable products and services. No wonder that many Russian customers have eagerly made the choice to expand their processing horizons with us.”

Staged at Moscow’s International Crocus Exhibition Centre from May 17-19, VIV Russia covered the spectrum of animal husbandry, agriculture and food production.

With a catchment area including all the republics of former USSR, as well as processors from Middle East, the exhibition is one of the world’s largest of its kind in terms of geography.

Marel’s fifth appearance at the bi-annual event, this milestone was marked by the organizers with the presentation of a commemorative certificate, and the company has already announced its intention to return again in 2013.