, Hannover, Germany

EuroTier 2024

Date and time


Hannover, Germany -

Event website


Every four years, the comprehensive EuroTier exhibition in Hannover, Germany, features a dedicated poultry division, the World Poultry Show, bringing together the poultry industry professionals from across Europe and beyond. As usual, the leading trade fair EuroTier offers a complete overview of innovations and establishes standards for the entire value chain. It presents solutions and innovations for the meat and poultry industries. EuroTier is the industry meeting place for all market participants and includes an exhibition, conferences and networking, with over 400 events during the four days. The 2000+ exhibitors can expect more than 120,000 professional visitors, from about 150 countries.

EuroTier 2024

Marel at EuroTier 2024

Digitalization is key in transforming poultry processing. It gives menu-based machine control via a touchscreen, provides real-time production insights, enables remote support and simplifies decision-making. In addition, connected solutions that communicate and interact with each other offer significant efficiency benefits.

At EuroTier 2024, Marel will present innovations in primary, secondary, and further processing, all featuring a digitalized, data-driven approach to automation, reducing reliance on human decisions. Several groundbreaking premieres in evisceration, cut-up, deboning and distribution will be showcased, each highlighting a strong digital component and bringing machine intelligence to the process.

At every EuroTier trade show, Marel takes the opportunity to showcase new products. These innovations help our customers further improve their processes and business. Our goal is to continue doing that and the 2024 edition will be no exception.

“EuroTier always offers the industry an important momentum, which Marel leverages to showcase our brand-new poultry processing solutions. These innovative Marel solutions help poultry processors gain a competitive edge in a sustainable way. Therefore, we are very excited to meet the poultry industry at EuroTier again.”

Arie Tulp
Sales & Marketing Director Marel Poultry 

Eurotier 2016B
Eurotier 2016A
Eurotier 2016C

During EuroTier, the Marel booth is the prime location for industry professionals to network and exchange the latest information. All Marel experts are present to provide guidance and support in every aspect of poultry processing.

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