The large Chinese Zhonghong Sanrong group operates Marel evisceration lines in three of its four poultry processing plants. They are very satisfied with their performance. That’s why the company chose Marel again to equip their fifth processing plant, a greenfield in the city of Chengde with a capacity of 15,000 bph [250 bpm].
Zhonghong Sanrong decided the time was right to build a 15,000 bph [250 bpm] greenfield facility. The management is committed to a long-term strategy that remains stable in the face of short-term fluctuations. With the purchasing power of Chinese consumers continuing to grow, long-term demand for chicken meat is expected to stay strong.
The new plant in Chengde is designed to process 15,000 bph [250 bpm] on a single automated line. Zhonghong Sanrong’s management has given special attention to optimizing the evisceration process. First of all, a LineLink DE transfer unit takes the carcasses from the defeathering line to the evisceration line. This line has a Marel Sigma overhead conveyor equipped with Active Tension Control (ATC) to precisely control and monitor both speed and chain tension. The VC-20 and VO-20 carousel machines handle the initial operations. The Nuova 24 then carefully and hygienically extracts the viscera pack, automatically rehanging it to a separate pack shackle line. A NIC24 neck skin inspection machine completes the process. Giblets, nearly all destined for human consumption, are harvested manually.
Due to the growing demand for cut chicken pieces, Zhonghong Sanrong invested in an advanced cut-up and deboning process.
Due to the growing demand among Chinese consumers for cut chicken pieces rather than whole birds, Zhonghong Sanrong decided to invest in an advanced cut-up and deboning process. The factory plans to allocate up to 10% of its production to whole birds and 90% to cut-up products—a remarkably high ratio for China. To meet this demand, Zhonghong Sanrong uses a SmartWeigher directing products to two ACM-NT lines for precise cut-up into wings, breasts, and legs. The new WingMaster module does the typical anatomic Asian mid-wing cut, ensuring a substantial ‘skin flap’ is taken from the first joint, which is very important in the rather tradition-focused Chinese market. Breast caps are forwarded to four AMF-i breast meat deboning systems, which produce fillets and tenderloins.
Zhonghong Sanrong places a high priority on production control of the whole process and on the traceability of product quality.Marel Production Distribution Software (PDS) is set to play a crucial role in this.
The Zhonghong Sanrong Group is a full vertical integration, which includes breeding chicken, chicken hatching, broiler raising, food processing, feed production and the import and export trades. The group processes more than 150 million broilers annually and has seven production bases, which are located in Tangshan City, Qinhuangdao City, Chengde City, Zhangjiakou City and Hengshui City. The new 15,000 bph [250 bpm] greenfield processing plant in Chengde is the eighth production center. Every year, Zhonghong Sanrong produces hundreds of thousands of tons of poultry food. Production by the group ranks first in Hebei Province. As far as food safety is concerned, the company has HACCP and ISO22000 certification for all its production facilities. Zhonghong Sanrong is a well-known brand in China with products sold across the country and exported to markets including Japan, Korea, Hong Kong, and Macao.
Company website: sanronggroup.com
Our dedicated team is here to help and answer any questions you may have. Please complete the form, and we’ll get back to you as soon as possible. We look forward to hearing from you.