“In the UAE, ENF is the biggest poultry producer and manufacturer. We process 8,000 birds per hour [133 bpm], which is about 45.000 a day. “
The market in the Emirates
Nasreldeen Elnour continues, “The poultry market in the Emirates is really good. We have many opportunities and actually, we could do more than we do right now. The future looks bright for our company. Up to now, the Emirates have been importing a lot of poultry products from all over the world. There is, however, a chance to have them produced locally. The imported products may be cheap, yet people are attracted to local products for reasons of reliability, freshness and trust. The Emirates have an open market, so this movement reflects real consumer behavior, not in any way controlled by the government. At ENF we produce for the local market. We also export our products, mainly to Middle Eastern countries such as Kuwait, Qatar, Jordan and Lebanon. Our end products are extremely varied, fresh and frozen and value-added products as well. The ratio between whole products and cut-up is about 70:30%.”
Complete modernization
ENF’s plant manager talks about how the cooperation with Marel began. “Some 8 years ago, we weren’t really happy with the processing line we then had. We were looking for better solutions. That’s how we came to Marel. At that time, we decided to install Marel’s AMF breast cap filleting system first. In 2019, we decided on the thorough modernization of our evisceration department. This was commissioned by Marel the very same year. I’m very happy with the progress we’re making together. As market leader in the UAE, we can benefit from Marel’s equipment and knowledge. With our big renovation project behind us, it is good to see that everyone in your company is driven to achieve the goals set.”