Humble beginnings
When immigrant Wilhelm Blanke first arrived in Pernambuco, Brazil, he was overwhelmed with all the fishing possibilities in his new homeland and soon became a passionate fisherman. His son Guilherme Blanke later turned his father’s hobby into a business and remains head of the company to this day.
Blanke and his father started with eight fishing boats and for many years sold their catch to local wholesalers for processing. They began processing their own fish in the 1980s in order to grow the business, supplying food service companies, hotels, hospitals and supermarkets. Then, to further increase their capacity and meet a steadily growing demand, they expanded and built a new facility in 2008.
Noronha Pescados is now based in Recife and employs around 250 people. More than 3,000 retailers distribute their products.
Quality Raw Materials
Salmon has become a substantial part of Noronha Pescados’ production at 10 tons per day, but in total they process around 20 tons per day of diverse species of saltwater, freshwater, Amazon River fish, mollusks and shellfish.
High-value catch such as tuna and lobster are exported to Europe and the United States, while 90% of Noronha Pescados’ products are destined for Brazil’s domestic market. The diverse range of its catch allows the company to meet a wide variety of consumer needs under the Noronha brand.
“Our customers know quality when they see it,” says Guilherme Blanke, CEO Noronha Pescados. “When they buy our products, they can be sure that they’re getting the highest quality available on the market. There’s a reason we’ve been in business for 50 years!”