Immersive room
On our booth A3 in Hall 8 of CFIA, you can find our spectacular immersive room. The JBT Marel immersive room is a cutting-edge, custom-built presentation space to offer you a virtual, interactive experience of our automated food processing solutions for poultry, meat, and fish. It features large self-explanatory 3D screens, videos, and virtual walkthroughs. It allows you to see end-to-end production lines, explore different processing steps, all within a visually rich and engaging environment. You can experience a real-life processing plant without having to go there physically.
Regarding poultry processes, you can immerse yourself in the virtual worlds of VC-i, Nuova-i, ATHENA, FHF FlexControl, ALPINE, WingMaster and ProFlow.
The immersive experience dedicated to Prepared Foods is about a full further processing line, from preparing the meat mass, forming and coating, to freezing, batching and tray sealing.
Equipment on display
Our second JBT Marel stand can be found in Hall 5, number C46. Here, you can see and touch a selection of typical butcher equipment and stand-alone machinery from JBT Marel’s heritage brands TREIF, MAJA, and more, fit for almost all food industries.
Our team can’t wait to welcome you and explore how we can support your next leap forward.
See you at CFIA 2026!