Ísfélagið takes automation to the next level with the RoboBatcher Box

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Icelandic company Ísfélagið takes the next step towards efficiency and profitability in their Vestmannaeyjar whitefish processing facility with a smart investment: the RoboBatcher Box from Marel. The RoboBatcher Box will boost packing capacity and simplify operations. It marks a major step towards their goals for automation.

Isfelagid Partnership

A strong history: Marel and Ísfélagið

In 1983, Marel was just two people and a small workshop in Garðabær. Ísfélagið (operating as Hraðfrystistöðin) recognized the groundbreaking technological innovation of Marel scales and became one of Marel’s first customers. Those early scales remained in use at Ísfélagið for decades. In fact, it was only a few weeks ago that Ísfélagið retired Marel scale, serial number 41 - a true collector’s item. Scale 41 began its work life in salted fish processing, ending its career as a final inspection scale for packed pelagic products.

Since this first purchase, the relationship between Marel and Ísfélagið has flourished, with Marel providing innovative solutions that continue to enhance efficiency in Ísfélagið's processing operations.

Picture: Björn Brimar Hákonarson from Ísfélagið and Sindri Magnason from Marel

The latest investment: RoboBatcher Box

The new Robobatcher Box solution installed at Ísfélagið’s Vestmannaeyjar facility is designed to pack back fillets and loins into 3 or 5 kg boxes with unmatched speed and accuracy. It fully automates the dispatch process, ensuring that once a box reaches target weight and piece count it is immediately conveyed out of the robot and automatically replaced by another. The two-lane packing line is equipped with a transfer system, checkweighers, and labelers, providing a fully automated dispatch system that minimizes manual contact, optimizes throughput and dramatically reduces giveaway.

Advanced processing technology in the groundfish/pelagic factory

Ísfélagið’s processing facility in Vestmannaeyjar, is almost entirely equipped with Marel equipment. The FleXitrim, FleXicut, FleXisort, SmartLine Graders and Robobatcher Box , along with all scales, including the recently purchased flow scales, work together to create seamless efficiency to Ísfélagið operations.

The RoboBatcher Box is the latest addition to Ísfélagið’s refurbishment project. With a focus on increasing automation, the project lowers the need for manual labor while maximizing yield and product quality, ensuring Ísfélagið is ready for the future.

“We are extremely proud to further strengthen the relationship between Marel and Ísfélagið,” says Sindri Magnason, Key Account Manager at Marel. “Ísfélagið has trusted us as a partner for years, and we are excited to support their continued growth.”

Looking ahead

Ísfélagið whitefish processing line has undergone significant technological upgrades as they move towards an automated and efficient future. “If Marel continues to develop solutions that improve production line profitability, we’ll continue to choose Marel,” says Björn Brimar Hákonarsson, Production Manager at Ísfélagið. “We are excited about the opportunities that increased automation offers.”


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