Making more waves at JBT Marel Fish in 2025

At JBT Marel Fish, we are deeply grateful for our customers, partners, and colleagues around the world. It’s your trust, dedication, and passion that inspire us every day. As we head into the holiday season, we want to celebrate the shared successes of 2025 and thank everyone who helped us keep moving forward together.

Stronger connections through global events

This year, we had a strong presence at leading seafood events and exhibitions around the world - not just to share our solutions, but to connect with people. From busy show floors to focused conferences, our teams met customers, partners, and colleagues face-to-face, sparking new ideas and meaningful conversations. These moments reminded us that while innovation moves the industry forward, it’s the human connections behind it that truly make the difference. 

• NASF: Our experts shared insights on the future of seafood processing and whitefish trends. 
• Boston Seafood Expo: Showcased solutions that drive efficiency and sustainability. 
• Salmon ShowHow: Our flagship event brought processors together to experience cutting-edge technology. 
• Seafood Processing Global: A hub for innovation and collaboration across the industry. 
• AquaNor, Conxemar, and China Fisheries: Reinforced our commitment to global partnerships and customer success. 
• Other global expos and industry events: Our team also participated in a range of influential seafood and processing conferences across Europe, Asia, and the Americas - gaining fresh perspectives, strengthening relationships, and bringing home new ideas to fuel future innovation.

These events were more than exhibitions - they were opportunities to connect, learn, and shape the future of fish processing together.  

Innovation that sets new standards 

EVi – One of the standout moments of 2025 was the launch and first major market adoption of our EVi salmon gutting machine — a state-of-the-art, intelligent, fully automated solution designed to transform primary salmon processing. Powered by advanced vision technology and built for precision, EVi represents a significant step forward in how salmon are gutted with consistency and quality.

In a major industry milestone, Astafjord Slakteri signed an agreement to install two EVi machines - the first of their kind in Norway - reinforcing confidence in the technology’s potential to boost uptime, efficiency, and product excellence.

Earlier in the year at Seafood Expo Global in Barcelona, we celebrated the first purchase agreement of EVi to Bakkafrost, marking JBT Marel Fish’s entry into the salmon gutting segment and underscoring strong industry interest.

• MS2750: Our advanced filleting solution continues to build impressive momentum, delivering consistently high yields and exceptional flexibility for processors of all size.
• MS3028: The MS 3028 Deheader is helping processors boost yield, reduce reliance on manual labor, and streamline operations—driving measurable improvements across the value chain.
• Strategic Partnerships – Great partnerships with MMC First Process and Ace Aquatec to improve fish welfare, efficiency, and sustainability.

Customer Success Stories

This year, our customer partnerships truly stood out. Each project reflects the power of close collaboration - combining customer ambition with our technology and expertise to create meaningful, measurable results. From digital traceability to automated grading, customers worldwide achieved remarkable progress with JBT Marel solutions.

• JK Thomson: Digital advantage in traceability
• Pacific TUM: Boosting efficiency in tuna processing
• Hofseth: Improving flow with MS 3028
• Holmøy: Designing for growth and talent
• Swiss Lachs: Swiss Lachs champions sustainable innovation in land-based salmon farming
• Salva-Mar, Perú Frost, Noronha Pescados: Each story reflects innovation and trust.

As we look ahead to 2026, we carry with us the energy, lessons, and achievements of this past year. Together, we’ve navigated challenges, celebrated successes, and continued to grow stronger as a community. 

From all of us at JBT Marel Fish, thank you to our customers, partners, and colleagues for being part of this journey. Wishing you a joyful holiday season and a New Year full of opportunities, collaboration, and continued success. Here’s to riding the waves of 2026 - together.