“We are expanding our footprint along the pork value chain, and Marel is the perfect partner to help us transform. Marel is committed to sustainable innovation and providing a reliable local supply chain and services to the market in China. Our intelligent systems in feeding and breeding, combined with Marel's innovation power focusing on processing high-quality pork that is produced in a sustainable way will play a big role in this strategic partnership.” said Qin Muyuan, President of Muyuan Meat.
China is the world’s largest consumer and producer of pork, accounting for 50% of global production. Alongside the high demand, there is an increasing consumer focus on quality, food safety and traceability. The pork market in China is currently undergoing a regulatory transformation aimed at improving quality and standards thereby encouraging further consolidation. Marel's product portfolio is designed with the highest food safety measures in mind, and its digital platform enables traceability from farm to fork (or chopsticks), providing a high level of customer and consumer confidence. Convenience is also shaping consumption patterns in China with consumers seeking prepared products.