Opening the demo center in Shanghai is part of Marel’s strategy to expand and strengthen Marel’s business in China and the region. It will help Marel achieve key business objectives and promote our brand as a technology partner to transform the way food is processed.
The opening ceremony took place 8 November, with 120 guests including key partners, customers, Chinese and foreign government dignitaries as well as leading business and trade media.
The event kicked off with keynote speeches from honored guests including a Member of the Party of Shanghai Minhang District Government, Chairman of Shanghai Food Safety Federation, Ambassador of Iceland to China, the Consul General of the Netherlands in Shanghai and members of Marel’s leadership team.
In his speech, Denver Lu, the Regional Managing Director of Marel China, talked about Marel’s ambitions to deepen its roots in China, grow alongside our domestic customers and advance the transformation of China’s food processing industry in line with global standards and best practices.
Shaun Tuo, Manager of Shanghai Progress Point, then introduced the Shanghai Demo Centre, detailing the purpose, features and relevance of the facility in driving Marel’s growth in China. The demo center will strengthen Marel’s ability to support the protein processing industries in China and the region; and to provide hands-on experience of the machinery and software by hosting training, demonstrations, showhows and other events.
The presentations were followed by an inauguration ceremony before the event culminated in a panel discussion about challenges and trends in the China food processing industry, and how government, food manufacturers and solutions providers like Marel need to work together to welcome the next era of food processing. The panel included business leaders from Danish Crown, Inner Mongolia Kerchin Cattle Industry Co., the Shanghai Food Safety Federation and Denver Lu.
Moderated by Tiger Cong, Marel China RFS Director, the session explored challenges brought on by COVID19, changing consumer tastes and preferences, increasing demand for food safety and traceability as well as the increasing need for full collaboration across the supply chain to future-proof the industry.