A new generation
In Taiwan, chicken consumption keeps increasing. Although pork is traditionally the major protein, its consumption is decreasing. More and more, people believe that red meat is less healthy than white meat.
Chilled fresh cut-up chicken meat, with a main role for breast fillets, is favorite among most Taiwanese people. Nancy Huang talks about the disappeared whole chicken consumption, “The previous generation used to buy a whole chicken to cut it up at home for the entire family. Today, the average Taiwanese family consists of four people. They won’t buy a whole chicken anymore, but smaller packs of chicken cuts, which is convenient food to cook. Frankly, today’s generation doesn’t know how to cut a whole chicken anymore.
Fast food is very popular in Taiwan, and so is takeout food. Having long working hours, people want to spend less time preparing their meals. So convenient meals, such as microwave tv-dinners, are quite common. For the numerous households of single persons or double-income-no-kids in Taiwan, cooking an extensive meal at home is not the highest priority.”