VIV Europe

Keep Control and Think Fast

During VIV Europe, from June 20th to 22nd in Utrecht, the Netherlands, Marel Poulty will showcase a wide variety of global launches, centered around the theme “Keep Control and Think Fast”. Come and visit our Marel Poultry stand and discover how these revolutionary poultry processing solutions will set new benchmarks for the entire industry.

Keep Control, Think Fast

Poultry processors are constantly looking for ways to stay cost efficient without compromising animal well-being, product quality and food safety. This is driving the trend to “Keep Control and Think Fast”, a skill which has become key in today’s poultry industry. First and foremost, “Think Fast” refers to our proven new benchmark for the industry: 15,000 bph processing. Not just developed for the sake of speed, but meant to keep control of highest efficiency and quality without compromises. Our showcases at VIV Europe will underline this.

Get free Marel Poultry VIP tickets

To make things even easier for you, we have created a Marel Poultry portal on the VIV Europe registration page. By registering via Marel Poultry, you will enjoy our VIV VIP package for free. Register, print your ticket and take it with you to Utrecht to pass through our Marel Poultry entrance and profit from the VIP benefits during the VIV Europe exhibition.

Register here to become a VIV VIP

15,000 bph proven processing capacity 

Stork ATLAS SmartStack system

Marel Poultry introduces the all-time high processing capacity of 15,000 bph with unrivalled reliability. Already proven by experience over the last months in several processing plants, this incredible fast processing is now ready for a global launch - all systems are go!

That includes Stork ATLAS live bird handling, a system that can easily process 15,000 bph, combined with CAS SmoothFlow stunning. Although more broilers can be transported due to the ingenious SmartStack design, they benefit from the largest headroom in the industry during transport.

Marel Poultry’s stunning, defeathering, evisceration and chilling processes are ready too for this new benchmark in processing capacity.

Quality total leg deboning with inline efficiency

By automating deboning operations, poultry processors can align with the “Carcass Balance” trend (use all the parts of the chicken, not just the breast fillet) and at the same time add value to their products; deboned meat simply has more value than bone-in meat. “Think fast” in this respect means upgrading of formerly exported frozen bone-in meat parts, turning them into attractive boneless products. This can be done with Marel Poultry’s automated total leg deboning systems which operate fully inline while achieving the highest yield. They can cope with today’s highest processing speeds and are operational in the ACM-NT cut-up line to perform full or selective inline deboning with no manual labor required.

Thigh deboning system

High volume consistent coating

During the VIV Europe exhibition, Marel will announce a next step in low pressure portioning and coating. Combining innovative technologies for batter and crumb unlocks new profitable processing opportunities. This convenience food production line features the most uniform coating capabilities, resulting in highest volumes of high quality products.

Other Marel Poultry innovations presented at VIV Europe include:

Show cooking

Of course, booth space will be reserved for our famous show kitchen, professionally run by our chef Jacques Roosenbrand. He will serve some appropriate, sometimes surprising dishes, which all are end results of the exposed Marel Poultry solutions.

Marel Poultry at VIV Europe 2014Marel Poultry at the previous edition of VIV Europe, held 2014 in Utrecht, the Netherlands

Please feel welcome to visit our attractively designed stand D010 in Hall 7. It will be packed with exciting, spectacular activities, while giving plenty of opportunities for informal, but no less important, meetings in a comfortable ambiance. A significant delegation of our globally operating sales team will be available to explain, answer, inform and support the interested exhibition visitors.

VIV Europe 2018 will take place in the Jaarbeurs, Utrecht, the Netherlands from June 20th to 22nd.



Start date:
20 Jun 2018

End date:
22 Jun 2018

Web site:

Utrecht, the Netherlands