VIV Europe

Setting new benchmarks at VIV Europe

VIV Europe will be the occasion for Marel Poultry to launch a large number of exciting innovations. Once again, these revolutionary poultry processing solutions will set new benchmarks for the entire industry.

Marel Poultry at VIV Europe 2014Marel Poultry at the previous edition of VIV Europe, held 2014 in Utrecht, the Netherlands

In the world of poultry processing, automation is advancing more than ever and this trend is even accelerated by the progressive global challenge to acquire personnel for poultry plants. Fully aware of this, Marel Poultry continues to focus heavily on developing new automated processes.

During VIV Europe 2018, all of our major innovations will be displayed on the expo floor, so you can take a real good look at these world's firsts.

To make things even easier for you, we have created our own Marel Poultry portal on the VIV Europe registration page. If you want to benefit from our VIP package, please register your VIV Europe visit here:

Register here

Stork ATLAS SmartStack system

Live bird handling

More and more, consumers worldwide want to know about the origin of their food. As for poultry meat, they want to buy chickens which have grown slower and have had a humane treatment. Poultry processors who share this view are looking for an appropriate live bird handling system in their plant. Marel Poultry likes to show at VIV Europe that Stork ATLAS is the solution that fits best in this respect.

Adding value and carcass balance

Around the planet the awareness of carcass balancing in the poultry industry is growing. People recognize that it makes no sense to use only the breast fillet of a chicken and downgrade the rest of the meat. By automating manual deboning operations, poultry processors can align with that trend and at the same time add value to their products, because deboned meat has more value than bone-in meat. Automation allows for upgrading of formerly exported frozen bone-in meat parts, turning them into attractive boneless products. That is why Marel Poultry keeps introducing fully inline deboning solutions, and VIV Europe is no exception to this.

Thigh deboning system

Show cooking

Of course, booth space will be reserved for our famous show kitchen, professionally run by our chef Jacques Roosenbrand. He will serve some appropriate, sometimes surprising dishes, which all are end results of the exposed Marel Poultry solutions.

Please feel welcome to visit our attractively designed stand D010 in Hall 7. It will be packed with exciting, spectacular activities, while giving plenty of opportunities for informal, but no less important, meetings in a comfortable ambiance. A significant delegation of our globally operating sales team will be available to explain, answer, inform and support the interested exhibition visitors.

VIV Europe 2018 will take place in the Jaarbeurs, Utrecht, the Netherlands from June 20th to 22nd.

Stay tuned for more information about our VIV Europe actions, which will follow soon.



Start date:
20 Jun 2018

End date:
22 Jun 2018

Web site:

Utrecht, the Netherlands