Source: Feed & Food | revistafeedefood.com.br
As a global reference in the supply of poultry, meat, and fish processing, Marel has been in Brazil since 2002 and, throughout the years, has been enhancing itself to keep up with the fast-changing market. Due to this strategic approach, in 2019, the company implemented a program to strengthen its global presence and be closer to its customers. And this plan included projects in Latin America.
The kick-start for this work began with the expansion of the team's training, says Clausius Nóbrega, Marel's Regional Director for Latin America, as the knowledge was very much based on European models. And from then on, several actions were created with the purpose of expanding the company's participation in the region, including stronger marketing, product, and process specialists, and later on, the creation of Progress Point Latin America, a demonstration center with global company references and learnings (Copenhagen/Denmark; Boxmeer/Netherlands; Kansas and Des Moines/North America).
On July 22nd of this year, this project became real and was inaugurated by the company. Located at Parque Corporativo Bresco Viracopos, in Campinas (SP), and with 4,700 m², the new facility was a strategic decision of the company for bringing together quality, flexibility, and sustainability in the site. According to Clausius, besides being close to one of the main airports in the country, Progress Point offers a modern infrastructure and allows the expansion of Marel. "Latin America is a region of contrasts, and our commitment is to change the food industry by making it more sustainable and affordable. And that includes support for small, medium, and large processors,” he says.
In addition to the demonstration center, the new facilities have a factory and a regional office –previously based in Piracicaba (SP) – and will work as a hub that will connect customers in the region, allowing integrated presentations of solutions in an on-site or online setting. "We have a variety of options to deliver this support to our customer either on-site or online, or a combination of both. At the same time, we are integrated with the Marel community and the hub will shorten the distance, working as a very democratic environment in terms of information," explains Clausius.