‘We ♥ processing’ at VIV Europe 2014

07 May 2014

Marel Stork Poultry Processing expresses its passion

We love processing

As the key player in the global poultry processing equipment industry, Marel Stork Poultry Processing promotes ‘We ♥ processing’. The new slogan expresses the passion for poultry processing that the Netherlands-based company wants to share with the poultry processing industry.

We connect to poultry processing, connect to our customers, and we do it with our heart.
- Anton de Weerd, Managing Director Marel Stork

Anton de Weerd, Managing Director of Marel Stork, says: “We connect to poultry processing, connect to our customers, and we do it with our heart. At this year’s VIV Europe, a very important tradeshow for animal husbandry & processing, we will again be presenting various innovative technologies. They enable poultry processors to add more value to various parts of the process. We strongly believe that offering new innovative solutions is the best way to support the poultry industry.”

Passion as part of DNA

The conscious choice to focus on innovative solutions is not new for Marel Stork. Over the last five decades the company has launched many new innovative solutions, that later became the new standard in the global industry.
Mr. De Weerd continues: “Our strong focus on innovation is how we are as a company, but above all, who we are: a group of enthusiastic, passionate people developing processing solutions with respect for animal welfare, our world and always with the success of our customers and the health of the consumers in mind. You can easily say that being innovative, being passionate about processing, is part of our DNA. With ‘We ♥ processing’ we want to send a smile to the industry, we radiate passion and are confident about the future.”

VIV EuropeInnovative solutions on display

From May 20 to 22 visitors to VIV Europe (Utrecht, the Netherlands) can experience many new Marel Stork solutions. The 800 m² stand will display solutions in the process of stunning, scalding, quality assessment, chilling, weighing, grading and batching, breast deboning, product logistics, inspection, meat recovery, conveying and software. Visitors can discover how the innovative solutions from Marel Stork can support their poultry processing operations.

Nichols Poultry

‘We ♥ processing’ on social media

In order to promote the new slogan, Marel Stork has been holding a photo contest on Twitter and Facebook. Customers and friends from the industry received a sticker and are being challenged to send in their most creative photos. Some can be seen on: