Marel has reorganized its sales and service support for customers in southern Africa.
Russian Poultry Industry Develops Further Towards Fresh Market
27 May 2013
Marel Stork Poultry Processing chooses right focus at VIV Russia
“Our theme this year at VIV Russia was '100% innovation’”, says Area Sales Manager Poultry Christ van Zantvoort. “With the over 10 new innovative products, combined with known solution that prove their success in day to day operations in Russia, we clearly have a perfect match with current developments in the Russian poultry processing industry.”
Russian poultry Market
This year the Russian poultry industry is continuing to grow strongly. Besides renewed growth in consumption, entrepreneurial confidence is greater. Christ van Zantvoort continues: “Companies are investing in perfecting their processes so as to get costs under control. Installations are being updated to the latest state of affairs and production capacities are being scaled up. There is also a clear increase in the number of greenfield projects. Poultry processors in Russia are focusing increasingly on the fresh market.
Broilers and more
Of course Marel Stork is known for its top class poultry processing solutions. Besides offering the highest possible yields at high capacity production lines for broilers, the company realizes projects to support the growing popularity of duck and turkey meat as well. Christ van Zantvoort: “We are realizing a high speed Duck processing plant for Eurodon now. This active front runner in the growing Russian market for turkey and duck products, is starting up its high speed duck processing plant (4,000 ducks per hour). The plant conforms to the highest standards and to the very latest state of technology. The primary process with its unique double wax system, the chilling and cut-up are completely in-line and automated to the highest level.”
Poultry and more
Another development in the Russian food processing industry is diversification. Christ van Zantvoort: “We see more companies that are interested in solutions for further processing, red meat and fish processing. We are happy we can offer the widest product range in the food processing industry. Our customers can benefit from our whole product portfolio and processing knowledge. Marel is more than ready to support the Russian food processing industry with all its challenges. We are thankful for the trust we get from our estimated customers, our ‘partners in processing technology’.