<p><span style="font-weight: 400;">Since its inception in 1977, a number of brands have come together to make Marel the company it is today. Due to this history of acquisition, the company’s legacy actually dates back over four decades - before Marel had even been conceived of!</span></p> <p><span style="font-weight: 400;">In March 2016, we combined all our brands into one, coming together under one name, with one vision and one set of values. Becoming one Marel makes us a stronger partner for our customers and brings us all together. United as one company we can achieve even greater things. </span></p> <p><span style="font-weight: 400;">Marel offers a comprehensive portfolio of equipment and solutions. Employees have experience in a vast range of sectors, markets and technical disciplines, which gives Marel an unrivaled level of knowledge and expertise.</span></p>
The consumer value of the global poultry, meat and fish market is currently estimated to be around EUR 1,200 billion. More specifically for Marel, the market for food processing equipment for poultry, meat and fish and its maintenance is estimated to be around EUR 10 billion.
Marel is a leading global supplier of advanced standalone equipment and integrated systems for all stages of the fish processing value chain. Our systems range from single scales to integrated production lines and turnkey systems, onboard and ashore.
Marel Fish has been transformed in recent years, and is on the right track as investments in innovation and standardization of the business has delivered good orders received and improved margins.
Marel Fish is focused on enabling fish processors to generate higher value through better utilization of raw material and maximize throughput, quality and process control. The wild whitefish segment continues to occupy an important place in the Marel Fish portfolio due to its long-term use of technology and modern fishing and processing methods.
Marine sourcing of wild fish is a relatively fixed resource, with little potential for growth due to the state of fish stocks and quota limitations. Due to their investment in high-tech onboard solutions, whitefish processors are now able to meet rising demand for products by improving the utilization and value of their catch.
Aquaculture has been the fastest growing food production segment in the last decade, and Marel Fish has a strong foothold in the sector, especially with regard to salmon. We have also worked for many of the world’s largest processors of tilapia, sea bream and sea bass.
Marel Fish contributes—both directly and indirectly—to increased levels of sustainability in the world of food processing. Our focus on improving product utilization and increasing yield serve sustainability in various ways. Improved raw material utilization preserves resources, both natural and economical, while our equipment is designed for optimal energy and water usage and to facilitate cleaning, all of which is geared towards using resources sparingly.
The key factors for future market growth include the expansion of the farmed whitefish segment, and the overall rise in automation in fish processing around the world. Currently automated factories will increase their level of automation, with highly automated players looking towards robotics and hands-free processing, while an increase in entry level automation is expected.
Reduction of manpower is the driver in Europe and North America, where companies are increasingly prepared to invest in technology to compensate for a diminishing supply of labor. Changing dietary habits and a continuous rise in the demand, not only for seafood in general but also for differentiated and value-added seafood products, are major growth drivers in the industry.
Innovative solutions in both salmon and whitefish will set a new industry standard in coming years, with major Norwegian and Icelandic processors leading the way. Watershed installations are already underway, and will set the tone for others to follow.
With the most complete product range and the largest installed base worldwide, Marel Poultry is a leading global provider of advanced food processing systems and services for broilers, turkeys and ducks.
Marel Poultry has focused on helping processors become more flexible than ever. Our solutions are designed to provide not only the throughput, yield and quality that the market demands, but also ensure the diversity and flexibility needed for current processing challenges.
Faced with the need for greater investments in advanced food processing equipment and systems, the poultry industry requires partners who are ready to listen to and work with them; partners that can offer the technology that delivers the throughput, quality and yield they need.
Improved utilization of raw materials has become increasingly important as the world population grows, and the demand for high quality protein increases. Our answer lies in the adage 'waste not, want not’: we want to provide our customers with systems that enable them to use every part of the broiler, and obtain a better price for a more valuable product.
Market demand for higher throughput is our division’s main growth driver. We will continue to supply technological solutions that increase automation and mechanization to realize these requirements.
Another growth driver is the demand for increased product value using an integrated inline process that lowers cost per product processed. We create solutions that automate labor and improve yield, uptime and product quality, while increasing sustainability through lower water and energy consumption.
Marel Meat is a leading global supplier of integrated systems and advanced stand-alone processing equipment to the red meat industry – from live animal receipt to finished packs.
We continue to work on advanced equipment and software solutions for the industry. As a company thriving on innovation and the development of high-tech applications, Marel sees opportunities where others see challenges. Our teams are adept at turning ideas into reality, and challenges into solutions.
Within Marel Meat our mentality ensures we keep our innovations on the cutting edge of modern technology, while delivering the exact functionality, durability and production stability our customers need to maintain their position in the meat processing industry.
Animal welfare is—and always will always be—an issue of the utmost importance in the protein sector. Consumers are conscientious, and want products that are produced sustainable and ethically. Marel Meat works closely with customers on these issues, delivering systems and equipment that improve production sustainability, both in terms of raw material utilization and energy and water consumption.
We help processors to be flexible in their product offerings, while simultaneously adhering to animal welfare standards in the primary part of their processing, and also ensuring sustainability throughout the value chain. This applies to their processing facilities as well as their equipment set-up.
Wastewater treatment is another area where Marel Meat directly contributes to clients' sustainability efforts. This offers primary, secondary and tertiary treatments for all types of food processing wastewater. Marel water treatment systems are efficient, easy to use and characterized by low maintenance.
With different trends governing our sector, Marel Meat sees opportunities for expansion in both traditional growth markets and what some would call saturated markets. As a well-established provider with a full-line offering for primary, secondary and further processing, we see our basic growth being driven by traditional demands, such as improvements in yield, quality and throughput.
In the more advanced sectors of the market, where automation and production optimization have already occurred, we see growth opportunities in the need for a sustained margin. Our approach is to introduce new technologies to increase automation and boost yield.
We have witnessed a clear trend in recent years towards increased requirements for automated systems and processing procedures. As processors face tougher competition with increased automation, they realize that they need to implement new technologies to stay on track and meet fluctuation in consumer demands.
Utilizing the latest technology and cloud analytics, Innova is the future of intelligent production control. It enables plants to manage, monitor and improve the entire production process, allowing producers to spot inefficiencies on the factory floor by presenting the information needed to maximize throughput, quality and yield.
Food producers need to be able to keep pace with ever-increasing industry and regulatory demands for animal welfare, traceability and quality control.
Innova can be applied to every processing step, providing a complete overview of the product’s journey through processing from reception to dispatch. It controls and monitors the animal reception and registration, the production flow and the deboning, packing and dispatching processes. Having Innova manage the entire operation creates a direct line between the slaughtered animal and the customer, giving unique advantages.
Innova not only provides full production control and traceability, it also helps improve the entire order processing, making it more streamlined and easier to manage. Innova can optimize workflows and enable cost effective inventory control and efficient order management. The system includes purchase orders, production orders, inventory orders and sales orders
Innova can work with the third party equipment, systems and solutions that are independent of Marel equipment. That way, customers can install a single software system to oversee production and integrate with their existing systems.