Critical Portuguese consumers
Portuguese consumers are very focused on quality. With duck products, quality and particularly visual skin quality is paramount worldwide, even more so in Portugal. The duck products Avibom brings to the market must therefore be premium. Avibom serves retail and foodservice customers both at home and abroad. Although food service was particularly badly affected by the Covid-19 crisis, things have now stabilized and both sectors will assume their important positions again.
Mr. Alfredo Sarreira, Avibom’s General Manager, who manages a number of Grupo Valouro’s plants, is a real poultry professional. Together with Grupo Valouro CEO José António dos Santos and Industrial Director Helena Isidoro, accompanied by Marel’s duck specialist Arjan Schrauwen and Regional Sales Director Marco Solleveld, he made reference visits to a German duck processing plant, so that he could make a well-informed decision.
Marel’s solutions really met his needs. “We wanted our new processing plant to be capable of delivering top quality, producing only A-grade duck products that exceed the requirements of our customers. We can now already say that Portuguese consumers have really taken to our end products,” says Alfredo Sarreira. “With Marel’s help we have managed to achieve our goals.”