Reaping the rewards of the new Frank-A-Matic Linker

The Frank-A-Matic Linker has been a great investment for Square H-Brands in California. It has improved their production process, which in turn has supported their growth. So much so, that within a year, they invested in a second machine.

Family-owned company Square-H Brands has been in business for more than 85 years. At their production facility in Vernon, California, they produce a wide variety of hot dogs and sausages, as well as corned beef and other deli meats.

Frank A Matic 065 Medium

New innovation

Noah Haskell is the Director of Operations and has been working for the company for over 20 years. When Marel approached him to run the first of the new generation Frank-A-Matic Linkers in his production plant and help with the further development of the new machine, he was very eager to be part of this advancement.

We are always interested in new machines and innovations in the market. So when we were first introduced to Marel’s new Frank-A-Matic Linker, we were very happy to see the industry moving forward. Immediately, we were open to the idea of running the first of the new generation Frank-A-Matic Linkers and working closely together to develop the machine even further.

Noah Haskell
Director of Operations

Frank A Matic 055 Medium

Optimizing production

Haskell explains that after running the new Frank-A-Matic Linker for some time, what stood out most was the improvements in the production process. “With this new linker, we are able to run up to 20 percent faster, depending on the size of the product. We also have a better weight control on the individual sausages and less giveaway". The company has also seen faster and more precise changeovers, which is important when running numerous products each day. Haskell continues, "our versatile product offering includes more than 40 different types of sausages for customers in retail and food service. The sausages have different lengths, diameters and are made from various meat mixes. Being able to change more quickly and easily between different products gives us a huge advantage.”

Growth through partnership

A large team from Marel has worked on developing the new Frank-A-Matic Linker. Haskell has met with many of the team members and has always sensed their complete dedication to making the product successful. “Throughout this process, Marel has proven to be a great partner. We have had frequent contact with the sales and service organization and whenever we wanted to try something new, Marel were happy to help us out. They have provided excellent training and top-notch, on-site support,” Haskell comments.

Noah Haskell

Marcos Manzo from Marel (left) and Noah Haskell, Director of Operations, Square H-Brands.


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