Avícola Porcinos 2025
The market
The poultry industry in Argentina is experiencing remarkable growth. Poultry farming has seen a significant rise, and poultry is now the country's most consumed animal protein. While poultry continues to compete with other meats like beef, its superior production efficiency and affordability make it a highly attractive choice for Argentine consumers.
Need for innovation and product diversification
To maintain consumer interest in poultry products, the industry must prioritize continuous innovation and product diversification to stay competitive and meet evolving market demands.
Changing consumption habits
Consumer preferences are shifting towards cut-up and easy-to-prepare poultry products, driven by changing eating habits and increasing demand for convenience.
The Argentinian poultry industry has plenty of opportunities to thrive under these favorable conditions, and you'll find Marel at your side, ready to support you in maximizing your business’s potential.
Marel's smart solutions
At Avicola Porcinos, Marel will highlight its most modern and innovative solutions. This will include smart solutions for cut-up, deboning, weighing, batching and packing of all kinds of end products, fresh or frozen, cuts or whole birds.
With the current emphasis on data-driven processing and adaptability in the poultry industry, the stage is set for the official Argentinian launch of the intelligent Nuova-i eviscerator. With its automated flock adjustments and real-time performance insights, Nuova-i ticks all boxes.
