, Abu Dhabi National Exhibition Center, Abu Dhabi, UAE

VIV MEA 2025

Date and time

Location

Abu Dhabi National Exhibition Center, Abu Dhabi, UAE - Hall 9, N075

Event website

Tradeshow

VIV MEA 2025 will be held in the ADNEC National Exhibition Center in Abu Dhabi, UAE, from 25 to 27 November 2025. During this event, JBT Marel's poultry processing program will also be represented by AACE and RootsAFS, the official representatives of JBT Marel in the poultry industry for the Middle East - North Africa region.

VIV MEA 2025

Description

During the VIV MEA exhibition, JBT Marel and its partners AACE and RootsAFS will focus on semi and full automation of poultry processing, as this can be the road ahead for many Arabian processors. Please feel welcome at stand #09.M037 to get to know everything about JBT Marel poultry processing.

Discover how our product portfolio seamlessly aligns with the Middle-East market, enabling you to advance towards tailor-made automation. Our Nuova automated eviscerators have set the standard for decades by reshackling the viscera pack to a separate line. Today, this method is still the benchmark for harvesting automatically and carefully the valuable giblets, such as livers, hearts and gizzards. In addition, Nuova eviscerators can grow along with your business.

In the Arab world, there is a noticeable shift toward cut-up and deboned poultry products. Previously, this market primarily focused on whole chickens. Today, some poultry processors allocate as much as 70% of their production to cut-up products, with only 30% dedicated to whole chickens.
Moreover, fixed-weight packing of fresh chicken pieces is becoming very popular, significantly exceeding the quality of imported meat. Marel provides Arab poultry processors with robust solutions to address these trends through our ACM-NT Compact cut-up system and our AMF-i breast cap deboning system

Visit us and find out how our innovative solutions can support you in transforming your poultry processing operations.



ADNEC2
Saudi Agriculture 2018 Arab2
Arab Booth

During VIV MEA 2025, JBT Marel, AACE and RootsAFS will have plenty of professionals on board, including Ernst Kah, Pieter van Kleef, John Mc Bride and Eric Nab, to inform you about all advanced technologies in poultry processing.

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