Consumers are craving new tastes
There will always be consumers who choose the classic burger but according to Datassential’s Burger Keynote report, increasing numbers, particularly millennials, are looking for a greater variety and seeking new options and alternatives.
And it’s not just innovative sauces, artisanal ingredients and new toppings they demand but also variation in the patty itself. Burgers everywhere tend to have the same round form but can differ greatly in bite, taste and quality. This is due to the meat mass, additional ingredients, the production process itself and cooking, which can all make or break the final eating experience.