What is digital transformation?
Digital Transformation (DT) does not simply mean using more and better technology. Technology and digitally facilitated processes are only a means to rebuild operations and gain the agility to supply customers with valuable and creative innovation. Some companies embraced digital tools to deliver on changing customer demands and succeeded in disrupting entire industries. Examples of such disruptive innovators are Uber, Airbnb and Amazon Fresh. Traditional business leaders should realize that a “digital transformation revolution” is needed to keep up with the digital competition.
These are the challenges
There are a number of Digital Transformation challenges to which the food industry must react sooner rather than later:
- Consumers, retailers and the authorities will have more requirements on transparency and traceability
- Public opinion will ask for a business operation, which respects sustainability and animal welfare
- Consumers are more informed and influential than ever. They want to make themselves heard
- Food companies need to introduce new products. The risks, however, can be very high
- Increasingly complex processes call for new and smarter solutions with real-time and reliable process data
What's the solution?
For poultry processors, the time has come to embrace digital transformation and become an innovator. In cooperation with Marel Poultry, they can get a grip on fast changing demands from the market. By implementing the necessary digital renovation, a technological backlog, reputational damage and loss of money can be prevented. Moving to modern technologies and software, such as Innova, transforms the supply chain into a transparent, efficient system that generates profit for processors and value for their customers. A well-integrated digital transformation of processes allows them to improve operational efficiency, increase revenue and maintain customer satisfaction.