On 2 December, Marel hosted its Digitalization virtual event, where Arni Sigurdsson Chief Strategy Officer and EVP Strategic Business Units, Anna Kristin Palsdottir EVP Innovation, and Hjalti Thorarinsson VP Innova Software showcased Marel’s digital vision. They spoke to the ways in which digitalization will enhance Marel’s performance across its strategic pillars of modular line solutions, software, sustainability and growth. Following the keynote speeches, Roger Claessens EVP of Marel Poultry joined the panel for a lively Q&A.
The digitalization event was part of Marel’s Capital Markets Day 360° mini-series, which provides a comprehensive overview of how Marel delivers growth—globally, digitally and sustainably.
Our cutting-edge software already has the largest installed base in the food processing industry. On top of this, Marel continues to introduce new digital products, which will result in a self-standing software revenue stream and will be reflected in revenues from 2024 onwards. Digitalization is also the foundation for predictive maintenance, which will lead to a stickier customer base and underscore Marel’s position as a trusted maintenance partner.
According to Sigurdsson, digital solutions that are easy to install, update and service give customers the agility to scale up their infrastructure as their needs grow. It also enables them to respond to increasing complexity in consumer-ready products and quickly shift between market channels. Ultimately, Marel’s standardized digital offerings underpin a business model that rests on higher customer engagement, greater recurring revenues, and a larger share of wallet.Watch the recording