As published in the December 2020 issue of Food Processing Magazine.
Government-imposed lockdowns and restrictions have forced consumers in countries all over the world to cook at home instead of going out. As a result, the retail industry has seen significant growth, with particular increases in demand identified for portioned, case-ready products such as beef steaks, pork cutlets, chicken strips and fish fillets.
Creative portioning solutions
One family-owned processor in the Netherlands – which specializes in deboning raw material for supply to further processors – experienced a decline in demand for its products when the pandemic hit. It, therefore, made the decision to widen its distribution channels and sell directly to consumers. It achieved this by promoting home deliveries across social media channels as well as opening a shop in its local area. These moves resulted in a significant increase in the need for portioned products.
A focus on the retail sector
Marel worked alongside the processor to find a solution that could help it ramp up production of portioned products in the shortest time possible. It was a big investment for the company to make in such uncertain times but Marel’s specialists worked quickly to install an I-Cut 130 PortionCutter for the company to trial. The trial was a great success, and the company was immediately able to experience the portion cutter’s flexibility in handling various types of products and using advanced cutting programs. It was found to offer a good solution to help the company transition its processing to quickly address this new segment.