Adding ‘intelligence’, in terms of software, is the best way to integrate new options into an existing processing line without having to make big investments. Poultry processing is a highly dynamic industry and it would be very tough for poultry processing companies to operate without the support of an intelligent software platform. In such a complex environment, Marel’s plant-wide Innova solution makes it possible to think smart and act quickly. Data-driven processing is critical to make informed decisions that can be implemented with very little notice. Marel offers all the tools required to give the resilience and speed-to-market processors need to be competitive in the industry. Across all the departments in the poultry processing plant, modular Innova software solutions connect and serve the needs of the staff on the factory floor or in the control room. Incorporating data gathering into a processing plant necessitates the installation of additional hardware, such as sensors and cameras. From a software perspective, implementing data gathering and data processing is quite feasible.