Smart decisions can only be made using data capture, which is complete, accurate and up-to-date.
Over the years, data capture technology has moved forward, becoming increasingly digitalized. This has been welcomed by processors for whom optimum production efficiency has always been paramount.
At the same time, consumers too have become more demanding, wanting to know precisely where their chicken has come from, how it has been processed and that it is safe to eat. In many markets food safety regulations have become more stringent, causing retailers and fast-food chains to insist on full product-by-product traceability.
Traceability from the start
In today’s fast-moving world, processors have to make quick, smart decisions. These can only be made using data capture, which is complete, accurate and up-to-date, ensuring that customers always get the right product at the right time. In short, smart decision-making is essential for production efficiency.
For full product-by-product traceability, increasingly insisted upon by both retailers and fast-food chains, data collection will always start with the live birds delivered to the processing plant. Such data will include detailed information on the farm where broilers have come from and on their journey to the processing plant.