In 2025, we shared over 50 stories on marel.com that are of interest for readers engaged in the global poultry industry. These stories included technical news, customer success stories, market trends, and more. If you’re curious about the topics your peers found most engaging or want to catch up on popular content you may have missed, this overview is here to help. We’ve divided the Top 10 into two categories: the Top 5 news articles and the Top 5 customer stories.
Customer stories Top-5
Baiada’s hyper-modern, marketleading Oakburn greenfield facility in Tamworth, Australia, will be fully equipped by JBT Marel. This advanced poultry processing plant is set up for two production lines of 15,000 bph [250 bpm]. It will be Baiada’s reference plant, designed to meet future market needs and technological developments.
The Portuguese poultry market is highly competitive and has ambitious plans for growth. Processors, including Crizaves, are already taking important steps towards increasing capacity. In this context, Crizaves is a good example of how the Portuguese poultry market is evolving. With its JBT Marel Nuova-i eviscerator, the company is setting the benchmark for the intelligent processing of different types of chicken. General manager Mariana dos Santos and plant manager Alberto Afonso talk about their experiences with JBT Marel.
As part of its greater modernization project, Les Volailles Rémi Ramon, a subsidiary of the French poultry group LDC and its VOLENA division, has installed JBT Marel’s ATLAS system. CEO François Guillet welcomes this new installation, housed in a state-of-the-art facility and marking the first phase of the plant’s full reconstruction in Javron-les-Chapelles. The site boasts exceptional cleanliness and efficiency. The modernization offers many improvements in quality, hygiene, and animal wellbeing while enhancing working conditions for employees.
Les Viandes Central Bernard, a Montreal-based poultry processor, uses JBT Marel’s StreamLine and AXIN software solutions to achieve real-time monitoring and labor continuity, leading to higher throughput and more predictable production. During Marel’s Software Knowhow event in Orlando, Florida, Danny Sedra, VP of Operations, discussed the challenges Central Bernard encountered, and explained how things have improved since the implementation.
Back in 2011, Addoha Poultry installed a JBT Marel wastewater treatment system for its poultry processing plant. Fast forward to 2025, the expanded company has been transformed into a leading name in Saudi Arabia’s poultry industry, recognized for its innovative solutions and quality. The water treatment system therefore needed a significant upgrade with an increased focus on sustainability. Addoha Poultry chose to construct an entirely new, modern water treatment system next to the existing one.
News articles Top-5
In today’s fast-paced global market, the demand for precisely portioned poultry continues to rise. Quick Service Restaurants (QSRs) require perfectly sized sandwich fillets, retailers need fixed-weight packs, and food service providers look for uniform strips and cubes. Meanwhile, broilers are growing larger, making raw breast often too big for direct sale. For poultry processors, smart portioning has become essential—it’s the critical step where yield, quality, and profitability are determined.
VC-i is the world’s first intelligent vent cutter using AI. Until now, vent-cutting performance relied on the operator’s skills to determine performance and manage the settings. The innovative VC-i now consistently meets the highest levels of performance and hygiene with no human input or judgments at all. Integrated PUPIL AI vision technology combined with new mechanical designs and digital control opens a new era in the automation of vent cutting.
The RoboPacker is JBT Marel’s latest innovation in advanced robotics, designed to efficiently pack protein products and ready to become the perfect companion for food processors worldwide. RoboPacker is a logical result of JBT Marel’s evolution in robotics, which started in 2014 with the first RoboBatcher.
Processors worldwide can benefit from using the new ALPINE module (Anatomic Leg Processor Innovative New Evolution) to produce anatomic legs. ALPINE, integrated into the ACM cut-up system, delivers high-yield anatomic legs across the widest possible weight range. Products can be either water-chilled or air-chilled. With its user-friendly operation, robust design and consistently optimal performance day in day out, ALPINE is your only choice.
The efficient, fast, robust and food-safe transport of products with minimal transitions is crucial in processing plants. Fresh meat quality depends on protein-specific, non-sticky belt material that reduces touchpoints, preserving meat integrity and extending shelf life. JBT Marel’s unique EnduraBelt conveyor material, specially designed for its Systemflex systems, strikes the perfect balance between functionality, technical innovation, and cost-efficiency—delivering a smarter, safer and reliable transport solution even in the most complex logistic environments.
News
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