Global reach for global customers
The global nature of today’s food value chain means that significant advances and new technologies in food production need to be global in order to effect lasting change. To fulfill Marel’s vision to transform the way food is processed, we have established global reach with strong regions and a solid local presence. Our local teams make it possible to work closely with our customers and to understand local markets and trends, which has moreover proven essential during the Covid pandemic.
Underpinning Marel’s global reach is the structure of our business, designed to serve our global customers in the fish, meat and poultry processing industries, as well as a growing number in alternative proteins. Local staff of 40 nationalities, based in 30 countries, speak a myriad of languages with customers in more than 140 countries: the largest installed base in our industry.
With global teams innovating and developing our technology, and a global supply chain with 15 manufacturing sites across the continents, we can support customers and scale up quickly when required.
Our global network of around 2,200 sales and service employees is essential for customers and great for business, with 40% of our revenue currently in aftermarket, i.e. spare parts, services and service contracts. Our customers range from large international leaders to local processors and our customer retention is exceptional. Our global reach is crucial for maintaining long-term customer relationships as well as for building Marel’s customer base as we and our customers explore new markets.
For Marel, the ability to use a combination of face-to-face and remote operators out in the field made it easier for the organization to operate as the global Covid pandemic took hold. We’d already structured the organization for global reach and our global network gives us the agility to ride the waves when any fluctuations in the market occur or unexpected events threaten to disrupt the food value chain.