Whitefish ShowHow

Still looking for smarter processing? Join us. We’re already there.
The Whitefish ShowHow is an exclusive opportunity to experience first-hand how advances in whitefish processing technology can boost your results.


Demonstrations of our processing equipment and software will show how you can better utilize the raw material while reducing processing time and increasing automation and food safety.

We’ll demonstrate how automation, robotization and data management can best prepare you for today’s Industry 4.0 processing reality.

Experience cutting-edge processing innovation and technology by stepping into modern fish processing facilities via virtual and augmented reality.

Our Innova Food Processing Software will feature prominently at the event, showing how you can track and analyze data more effectively in order to become more competitive.

The showhow is also a valuable networking opportunity. Hear guest speakers and meet up with Marel specialists and industry colleagues from around the world.


From the whitefish processing industry: CEOs - Production Managers - IT Managers - Factory/Facility Managers - Other key decision makers


For more information, contact us at whitefish@marel.com

You can also follow us on Twitter and LinkedIn for frequent updates. #WFSH

More information

  • Demonstrations
    <h2>Demonstrations</h2> <p>See how our equipment and solutions can add value to your processing. Throughout the event, our product experts will demonstrate the best ways to apply new and proven processing technology to make the most of your valuable raw materials.</p> <h3>WEIGHING, GRADING AND BATCHING</h3> <p>Marel’s extensive range of weighing, grading and batching equipment helps keep giveaway as low as possible. The new and improved<span> </span><a href="/products-solutions/compact-grader-for-fish/">Compact Grader</a>, launched earlier this year, will be showing off its user-friendly interface and multiple programs that make grading even easier.</p> <p>We’ll demonstrate the speed and accuracy of the<span> </span><a href="/products-solutions/smartline-grader-for-fish/">SmartLine Grader</a>, with superb hygiene and serviceability, and a comprehensive, real-time Innova reporting function that helps optimize grading and batching results.</p> <p>We’ll also show our Multihead Weigher creating packs with very high capacity and accuracy, the<span> </span><a href="/products-solutions/targetbatcher/">TargetBatcher</a><span> </span>gently combining products into packages of exact weight, and the<span> </span><a href="/products-solutions/speedbatcher-for-fish/">SpeedBatcher</a><span> </span>performing high speed and accurate weighing.</p> <h3>PINBONING, PORTIONING AND PACKING</h3> <p>Automatic bone removal helps raise productivity and greatly improves handling and yield. The<span> </span><a href="/products-solutions/flexicut/">FleXicut</a> line we’re demonstrating this year includes a pre-trim solution, product distribution system and a new prototype intelligent box system, packing loins into multiple box sizes simultaneously.</p> <p>We’re now celebrating five years since the launch of FleXicut and our specialists will be at hand to welcome any questions you have about this revolutionary system.</p> <h3>HANDS-FREE PORTION CUTTING AND PACKING INTO THERMOFORM PACKS</h3> <p>See how to cut and pack portions at high speed, automatically adjusted to the product weights and sizes that best match your order requirements.</p> <p>The<span> </span><a href="/products-solutions/robobatcher-thermoformer/">RoboBatcher Thermoformer</a><span> </span>increases quality, reduces labor costs, and offers a high level of production control with our powerful Innova software. This integrated robotic solution is being released for sale at the Whitefish ShowHow.</p> <h3>ROBOT PACKING INTO TRAYS</h3> <p>We will demonstrate a solution at the showhow for packing products into aluminum trays, as well as skin packs, before labeling and checkweighing. Marel released the fully automatic RoboBatcher Flex earlier this year.</p> <p>Using data from Marel’s Innova Food Processing Software, the RoboBatcher keeps giveaway as low as possible by automatically adjusting processing based on which product weights and sizes best match the order requirements.</p> <h3>FILLETING AND TRIMMING</h3> <p>We’re demonstrating a filleting and trimming line at the showhow this year that begins with skinning and includes post-filleting quality control, before grading with the new Compact Grader.</p> <p>The Marel<span> </span><a href="/products-solutions/streamline-for-fish/">StreamLine</a><span> </span>is designed for most filleting and trimming processes, and with data integration directly to the<span> </span><a href="/products-solutions/innova-filleting-and-trimming-solution/">Innova Filleting and Trimming Solution</a>, you can monitor and control the trimming and/or filleting process as well as individual operator performance.</p> <h3>BONE DETECTION AND QUALITY CONTROL</h3> <p>See how to detect bones much more reliably and consistently than with manual inspection.<span> </span><a href="/products-solutions/sensorx-fish/">SensorX Fish</a><span> </span>uses advanced X-ray technology to help you ensure superior quality boneless products.</p> <p>When fish are conveyed through SensorX after filleting and trimming, the machine serves as an automated quality control station. The solution demonstrated this year includes a value-adding re-work station with adjustable led lights and weighing module.</p> <h3>SKINNING AND SLICING</h3> <p>See demonstrations of our precise, gentle and efficient skinning and slicing equipment for the production of quality skinned products, sashimi and carpaccio.</p> <h3>BREADING AND COATING</h3> <p>Our further processing focus at the showhow this year is on our latest developments in breading and <a href="/articles/convenience-products-of-highest-quality/">coating</a>, with demonstrations of how to achieve optimum flour, batter and crumb distribution.</p> <p>Visitors will be able to see up close how the<span> </span><a href="/products-solutions/revocrumb/">RevoCrumb</a><span> </span>coating machine’s revolutionary transport mechanism keeps even fragile crumbs intact to create top quality products. Marel offers a wide range of further processing equipment for producing value-added fish and seafood products.</p> <h3>LABELING AND END OF LINE</h3> <p>Marel follows your product not only through processing to dispatch, but also supplies a range of end-of-line solutions. Our end-of-line demonstrations this year include<span> </span><a href="/fish/processes/whitefish/packing-and-labeling/labeling/">labeling</a>,<span> </span><a href="/fish/processes/whitefish/packing-and-labeling/packing-and-dispatch/">packing</a><span> </span>and<span> </span><a href="/fish/processes/whitefish/packing-and-labeling/checkweighing/">checkweighing</a>. Several demonstrations are being made in conjunction with our partners, SealedAir and ULMA, showing innovative packaging systems featuring highly sustainable and functional Darfresh® skin packaging materials and Cryovac ® Sealappeal® OSF dual ovenable, flexible packaging films.</p> <h3>PRODUCTION CONTROL SOFTWARE</h3> <p><span>Data management and connectivity are increasingly valuable in today’s fish processing facilities. Marel’s range of </span><a href="/software/">Innova Food Processing Software</a><span></span> modules for managing and monitoring fish production helps improve quality control, productivity and efficiency.</p> <p>As well as being an integral part of the showhow demonstrations, the focus in the Innova office at the event this year is on how the software connects with QC processes.</p>
  • Guest speaker
    <h2>Guest speaker</h2> <p>Freyr Thórdarson, Senior Vice President DNB, is our keynote speaker at the Whitefish ShowHow this year.  His presentation will address:</p> <h3>Emerging trends and challenges in the seafood industry</h3> <p>A number of global mega-trends have implications for today’s seafood industry. Demographic change and urbanization, in particular, are expected to boost seafood consumption. The industry as a whole is set to benefit but needs to be aware of other forces, such as rapidly changing technology and climate change.</p> <figure class="image-macro-caption"> <img class="" srcset="/media/67410/freyr-thordarson-2.jpg?crop=0.10761789772727275,0.0000000000000001291895883200,0.11020028409090894,0&cropmode=percentage&width=360&height=440&rnd=132112913420000000" src="/media/67410/freyr-thordarson-2.jpg?crop=0.10761789772727275,0.0000000000000001291895883200,0.11020028409090894,0&cropmode=percentage&width=360&height=440&rnd=132112913420000000" alt="Freyr-Thordarson-2.jpg" style="max-width: 100%"/> </figure> <p>Freyr is a senior member of the Global Seafood team at DNB. He is responsible for all DNB’s seafood client relationships in North America, as well as a number of European clients. Based in New York, Freyr has worked in the financial service industry since 2001 and was Managing Director and Head of Corporate Banking at Arion Bank, Iceland, prior to joining DNB.</p>
  • Accommodation
    <h2>Accommodation</h2> <p>Marel has pre-booked a number of hotel rooms at<span> </span><a href="https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.scandichotels.com%2FHotels%2FDenmark%2FCopenhagen%2FScandic-Copenhagen%2F%23.VBLN9fl_t8E&amp;data=02%7C01%7CBjorg.Thorsteinsdottir%40marel.com%7C242bd282c1cf49f22a2408d71be21404%7Ce5f498be730345fda5949e3fd22a77d7%7C1%7C0%7C637008530121626243&amp;sdata=jfbWc7J52Rr0cB8PlPsrbf5YrU98Ti2Jm%2FlBg4qWmzQ%3D&amp;reserved=0"><strong>Hotel Scandic Copenhagen</strong></a>, which is located in central Copenhagen with several attractions within walking distance of the hotel. All rooms have free WIFI Internet access.</p> <p>The room rate per night starts at DKK 995 (corresponding to EUR 134) for an Economy room. All room rates are inclusive breakfast. The rate is available for your entire Whitefish ShowHow stay. Payment is managed by each individual when checking out.</p> <p>Once your registration to attend the Whitefish Showhow is confirmed, you will receive an e-mail from Marel including a link to the hotel booking page, booking number and instruction. If you choose to stay at Hotel Scandic Copenhagen the given booking number will provide you rooms reserved by Marel.</p> <h3>SHUTTLE BUS</h3> <p>We offer a free shuttle bus service from Hotel Scandic Copenhagen to Progress Point on Wednesday morning. After the showhow, these buses will take guests directly to the dinner event. The dinner is being held within walking distance of the hotel.</p>
  • How to get there
    <h2>How to get there</h2> <p>The Whitefish ShowHow is being held at Progress Point, Marel's training and demonstration facility, conveniently located just five minutes from Copenhagen International airport (CPH).</p> <h3>From Copenhagen airport</h3> <ul> <li>A taxi from the airport, straight to <a href="https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fprogresspoint.com&amp;data=02%7C01%7CBjorg.Thorsteinsdottir%40marel.com%7C242bd282c1cf49f22a2408d71be21404%7Ce5f498be730345fda5949e3fd22a77d7%7C1%7C0%7C637008530121626243&amp;sdata=PqtqnsVnNGiECrcZBHi1rcdfPhyQ%2BCYhG0UNf1dXrzo%3D&amp;reserved=0">Progress Point</a> will cost approximately DKK 110 / EUR 14.</li> <li>The <a href="https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.scandichotels.com%2FHotels%2FDenmark%2FCopenhagen%2FScandic-Copenhagen%2F%23.VBLN9fl_t8E&amp;data=02%7C01%7CBjorg.Thorsteinsdottir%40marel.com%7C242bd282c1cf49f22a2408d71be21404%7Ce5f498be730345fda5949e3fd22a77d7%7C1%7C0%7C637008530121636238&amp;sdata=x%2BMSu7j%2BkeVp6nFCx9S34Jn5P8q9bl8NLnjDftvsKvg%3D&amp;reserved=0">Hotel Scandic Copenhagen</a>, where rooms have been pre-booked for event delegates, is approximately 25 minutes from the airport.</li> </ul> <h3>From the center of Copenhagen</h3> <p>Shuttle bus: We offer a free shuttle bus service from Hotel Scandic Copenhagen to Progress Point on Wednesday morning. After the showhow, these buses will take guests directly to the dinner event. The dinner is being held within walking distance of the hotel.</p> <ul> <li>Train: The whole trip takes around 40 minutes and a ticket for three zones is required (DKK 33 /EUR 4.50).<br />Take the Copenhagen Airport/Malmo train from the central train station to Tarnby station, then bus 350S to Ingstrup Alle stop. From there it's a 3-minute walk to Progress Point.</li> <li>Taxi: Takes around 20 minutes and costs approximately DKK 250/EUR 35.</li> </ul> <h3>Address</h3> <p>Progress Point<br />Kirstinehøj 56B, Tårnby<br />2770 Kastrup, Copenhagen<br />Denmark<br />Tel. +45 8930 4380 </p> <p><iframe frameborder="0" height="450" src="https://www.google.com/maps/embed?pb=!1m14!1m8!1m3!1d18024.01832722392!2d12.626472330746116!3d55.61937584141574!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x4653ab3917f55dcb:0xe8b08ff1895d6f96!2sProgress+Point+Demonstration+and+Training+Center!5e0!3m2!1snl!2sdk!4v1410511979897" style="border: 0;" width="948"></iframe></p> <p> </p>
  • Previous showhows
    <h2><span>Previous showhows</span></h2> <p><span>Read more about our previous Whitefish ShowHows:</span></p> <ul> <li><a href="/articles/fish-processing-in-the-digital-world/">Whitefish ShowHow 2018</a></li> <li><a href="/articles/innovation-is-forefront-at-the-whitefish-showhow/">Whitefish ShowHow 2017</a></li> <li><a href="/articles/what-a-show/">Whitefish ShowHow 2016</a></li> <li><a href="/articles/whitefish-showhow-highlights-benefits-of-new-technologies/">Whitefish ShowHow 2015</a></li> </ul>