Markets around the world are changing their preferences
Myronivsky Hliboproduct (MHP)
29 Jan 2014
Stork technology supports Ukrainian agricultural giant
The scale of the Vinnytsia poultry complex is remarkable: a total of 24 rearing zones with 38 poultry houses each, a dedicated, on-site feed plant, hatcheries that meet 100 percent of the plant’s internal needs, as well as a poultry processing plant featuring two 11,500 bph (191 bpm) lines provided by Marel Stork.
The complete Greenfield project houses the latest in poultry processing technology and includes kill, evisceration and selection lines feeding three automatic cut up lines. Solutions for automatic batching, freezing and packing have also been put in place.
Top technology for top products
Yuriy Kosyuk, Chief Executive Officer of MHP, says: “Our group is completely integrated and we control each production stage, from growing grains on the field to the end products on the store’s shelves. We guarantee consumers that all our products meet the highest international standards for quality and safety. We choose to cooperate with the companies offering the best possible technological solutions for reaching these high standards. We knew that Marel Stork would enable us to produce the very best fresh poultry products our markets want.”
‘Nasha Riaba’ trademark
MHP management believes that consumers are an important driver. The Ukrainian consumer is moving to food which is healthier, of higher quality and which offers convenience. It goes without saying that poultry meat fits in perfectly with that trend. Marel Stork offers a wide range of equipment that enables the production of all possible products.
Oleksiy Shevchenko, Plant Manager of the poultry processing facility, comments on the products: “For those wanting to give their families only the very best, the ‘Nasha Riaba’ trademark is the golden standard for poultry meat purity and health. Poultry products are distributed by refrigerated trucks at tightly controlled temperatures, so consumers receive fresh goods of the highest quality. In our ‘Nasha Riaba’ shops, consumers can buy poultry meat, convenience food and other meat products. Other important channels are retail organizations like ‘Auchan’, ‘Metro’ and ‘Novus’.”
More on MHP
Myronivsky Hliboproduct (MHP) is the largest agricultural company in the Ukraine and generates 50 percent of the Ukrainian industrial production of chicken meat. Besides focusing on the production of chicken meat, the company also grows grains, sunflower and corn on some 360,000 hectares of land.
MHP exports to more than 25 countries, including the CIS-countries (Commonwealth of Independent States), the Middle East, Central Asia and several African countries. With permission to export to the EU, the company sees plenty of opportunities for successful further expansion by the end of this year. Yuriy Kosyuk, Chief Executive Officer of MHP, says: “This is a logical step towards implementing our strategy of growing export sales and diversifying geographically. We are ready to provide European consumers with tasty, high quality meat and poultry products.”
MHP will soon upscale their production capacity. The two 11,500 bph (191 bpm) lines will be upgraded to 13,500 bph (225 bpm) each. The new high-speed lines are becoming more and more common practice. They enable processors to further optimize their processes and reduce their production costs per kilo of end product.
Myronivsky Hliboproduct: mhp.com.ua