Selling its premium products mainly on the domestic retail market, Bell & Evans really makes a statement in the US food industry, stimulating the trend towards a more sustainable consumption. The new greenfield plant will certainly boost the sales of organic chicken products.
Marel will fully equip the processing plant, including two processing lines, each with a capacity of 8,400 bph [140 bpm], but prepared for 10,500 bph [175 bpm]. “We are very pleased to cooperate with Bell & Evans in this milestone project because we share the same values,” says Roger Claessens, Executive Vice President of Marel Poultry. “Bell & Evans is known to add maximum value to the entire chain, by maintaining highest production quality from egg to end product. The company recognizes that only a strong partnership, covering the entire processing line can raise the quality of poultry processing to the same high level. We’re happy that Marel can contribute to this final link in their value chain.”
“At Bell & Evans, we believe that if you’re committed to do the right thing, you should commit 100%. We call it the 100% Rule,” says owner Scott Sechler. An important part of Bell & Evans’ 100% rule is that the company is fully committed to premium and organic chicken. It even has the world’s first organic-certified, animal welfare focused chicken hatchery. In June 2019, Bell & Evans fully transitioned to ‘Das Klassenbester’ chicken, a higher-welfare, grade A breed of broilers, which completely replaced the existing breed of chickens.
Chicken well-being is a priority in Bell & Evans’ 100% Rule. For more than 20 years, Bell & Evans chickens have been raised without antibiotics and within a unique, low stress management system from egg to farm to processing and including transportation. Bell & Evans’ standards significantly exceed those of USDA Certified Organic. Bell & Evans focuses on animal well-being during transport from farm to processing plant. Its farms are located less than an hour’s drive, on average, from the processing facility and chickens are transported in state-of-the-art live bird transportation systems.