Chicken leg products have so much more potential nowadays than one would think. Worldwide, there’s a growing market for drumsticks, whole legs and thighs (either bone-in or deboned), as the consumer begins to appreciate the tastiness of leg meat. As the global market leader, Marel Poultry had already developed exactly the right solutions for adding maximum value to leg processing.
Around the world, there are plenty of markets which have always preferred leg meat, such as East Asia, Mexico, India, Russia, Morocco and even countries such as Greece and Hungary, where traditional dishes are based on chicken leg meat. Just think of Indian Tandoori, Moroccan chicken leg tagine or Hungarian Paprikás Csirke.
Let’s take East Asia as an example. Leg meat has long been the chicken meat of choice here. Thigh fillet is more than twice as expensive as breast fillet in Japan. The region’s tasty snacks such as sate from Indonesia and Malaysia and yakitori and karaage from Japan are based on leg meat. In Asia, it's the breasts that end up in bargain buckets.
Chefs prefer leg meat
In the mature markets of the USA and Europe, however, breast meat has reigned supreme both for cooking at home and as an ingredient in further processed products. Leg meat, ground up and used either on its own or mixed with trimmings and MDM, is used mainly in nugget, pattie and sausage products.
Things are, however, changing even in that bastion of white meat, the USA. Quite recently, a survey of professional chefs in the USA showed that they much preferred to work with leg meat when preparing chicken dishes.
In Europe, the gap between the retail price per kilogram for breast and thigh fillet is narrowing and in some markets is now less than 10%. Other markets have just started to discover the potential for chicken leg products to overcome existing preferences for breast fillet. All this proves that leg meat is becoming increasingly popular with consumers.