Further processing
Today, the market for convenience food in Iraq is dominated by imported products from Turkey, Ukrain, Jordan or Abu Dhabi. Etihad likes to play a role in this domestic convenience market too. That’s why the company decided to further process their poultry products with Marel.
First, the incoming products from the secondary process are treated in Marel’s Meat Preparation System, including the CombiGrind grinder and SoftMix mixer. Now the meat mass is ready for Marel’s 700mm Convenience Food Line. Etihad opted for the industry’s most flexible convenience food process, starting with RevoPortioner, which forms the desired end products. This can be popcorn, chicken kebab, chicken fingers, schnitzels or crispy burgers. The convenience line proceeds with Active Batter Applicator, Active Mixer, Active Tempura Applicator and two RevoBreaders. Thanks to their ability to change from drum to flatbed coating, two RevoBreaders together enable the creation of all sorts of end products on the same processing line while saving two extra machines that would be needed normally. It is easy to change from nuggets, needing flatbed coating only, to homestyle by opening the drum mode.
The coating line can also handle whole muscle products, after they’ve been portioned in an I-Cut 11 and split in a SmartSplitter. The Convenience Line is completed by a GoldFryer, ModularOven and two Multihead Weighers for packing.
The construction
Etihad is establishing a complete vertical integration on a monumentally vast site of about 565 km2 and in all areas, the company wants to have the best of the best. Hatcheries, feed mills and about 1,200 Etihad-owned chicken farms are built here, besides the processing plant.
Since medio 2022, huge progress in construction is being made and things go really fast. There’s a lot of determination in the company and Etihad has proven to be very capable in realizing their ambitions.
The tiling in the buildings deserves special attention. Millions of hexagonal tiles can be found all over the place, for example, in the new hatchery which is already completed. Tilers are having an enormous job in putting the millions of tiles.
In the processing plant all departments are immensely spacious, also because Etihad wants to have a machine-to-machine distance of at least 6 meters. This makes for a very clean, open factory design. Along all departments run side corridors with large windows, so everyone can see that Etihad is transparent about its activities. There are no secrets to hide. All corridors give a perfect overview of the crystal clear departments and make the buildings look like airport terminals.