<p>Vision and strategy</p>

<p>Marel is the leading global provider of advanced processing systems and services to the Poultry, Meat and Fish industries.</p>

Our vision

In partnership with our customers, we are transforming the way food is processed. Our vision is of a world where quality food is produced sustainably and affordably.

Our strategy

Marel's strategic objective is to be a full-line provider to the poultry, meat and fish industries. Our goal is to bring our advanced, automated systems and solutions to every step of the production process and cover the relevant geographical areas in our industries.

Our full-line approach includes standalone equipment, individual systems and full production lines all controlled and integrated with Innova, our bespoke, overarching software solution. This offers customers process control, real-time traceability and monitoring of throughput. Seamless flow and integration between different applications results in higher overall efficiency and improved yield.

In line with our growth strategy, we have actively reinforced our value chain in recent years. We will continue to fill the remaining application gaps in our value chain through innovation, organic growth, strategic partnerships and acquired growth.

Investing in growth

Marel aims to achieve an average of 12% annual revenue growth over the next decade. Around a third of this will be organic growth, while two-thirds will be acquired growth. Through this growth, we will be able to enhance our product offering, gain additional industry knowledge and insight, and enter even more markets around the world.

Organic growth

The market for food processing equipment is expected to grow 4-6% annually on average in the long term, research suggests. Driven by our extensive innovation investment and market penetration, we aim to grow organically faster than the market.

Acquired growth

We will supplement our full-line offering and accelerate market penetration through acquisitions. Our solid operational performance and strong cash flow can support 5-7% revenue growth on average through acquisitions. Growth will not be linear, but will reflect opportunities and economic fluctuations.