Event

Industry specialist interviews

Focus on efficiency, traceability and sustainability

At Meat ShowHow 2015, presentations from Marel specialists and external keynote speakers centered on the topics of efficiency, traceability and sustainability.

Watch interviews with the keynote speakers.


Neal Matthews, Validation Research Supervisor at PIC, discussed the role of swine genetics in the sustainability of the pork industry. In the future, feeding the world’s growing population with limited resources will require rapid application of scientific advances in agricultural production. Food safety, new meat product development and meat processing technologies will continue to be of the utmost importance.

Albert Vernooij, Industry Analyst at Rabobank presented the developments in the global meat industry and their implications for processors. The global meat market will endure another turbulent year after a challenging 2014. Recovering production, changing exchange rates and volatile feed costs will continue to impact the players active in this industry.

Gordon Butland, Director at G&S Agriconsultants Co., Ltd gave insight into the changing consumer trends and relating equipment requirements. Focus was on consumer preferences and decision making, as well as food safety, traceability, animal welfare and environmental issues.