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Mutual opportunities revealed at Poultry India 2015

27 Nov 2015

The Marel Stork representatives at Poultry India 2015
From left to right: Jatin Bajaj (Account Manager ), Pim Bos (Manager Sales), Jan Wouterse (Area Sales Manager), Jose Martin Xavier (General Manager India)

To Marel Stork Poultry Processing, the Poultry India exhibition is becoming a more and more important event. The 2015 issue, taking place in the HITEX Exhibition Center in Hyderabad from 25th to 27th November, is South Asia's largest poultry exhibition. The three day event was very successful for Marel Stork Poultry Processing, revealing opportunities for both Marel Stork and the local poultry processing industry.
 

It's all within our scope. Starting up at a certain capacity and growing to higher line speeds or higher automation levels can be accomplished without having to replace equipment; it is often easy to upgrade by adding modules. In this way, we can create customized solutions for every processor in India.
- Jose Martin Xavier, Marel Stork General Manager India
 

According to Jose Martin Xavier, Marel Stork General Manager India at the Bangalore office, the overall quality level of this exhibition has clearly increased since last year, reflecting the way the Indian market evolves at this moment. Many well-informed guests came to visit the Marel Stork booth with specific and meaningful questions.

"We had the chance to meet all our good friends and new interested parties from the South Asian poultry processing market and we'd like to thank them for visiting us. We look forward to further support the developments in this rapidly evolving market. I’m convinced all of us can grow together."
 

Tailor-made solutions

Rather than displaying equipment, Marel Stork focused on supplying complete solutions during Poultry India 2015. Jan Wouterse, Area Sales Manager says, "Our tailor-made solutions, applicable to all capacities, from low to high, will assist processors to get started with an initial capacity and grow to higher capacities later on. As growth is essential to the South Asian market, we're always looking for chances to cooperate with new and growing enterprises."
 

Grasp opportunities

The poultry processing market in India is undergoing rapid changes; the shift from wet market to industrial processing has already started. Marel Stork is ready to take the challenge and give a large boost to India's poultry industry. Therefore, processors who want to grasp new opportunities find an ideal partner in Marel Stork.
 

Customized solutions

The portfolio of Marel Stork offers lots of opportunities, with distinctive solutions exactly suiting India's situation. Entire plants can be equipped, from primary processing (live bird handling, stunning, killing, defeathering, evisceration) to secondary processing (weighing, grading, portioning, marinating, packing, labeling), including process control software and service. "It's all within our scope. Starting up at a certain capacity and growing to higher line speeds or higher automation levels can be accomplished without having to replace equipment; it is often easy to upgrade by adding modules. In this way, we can create customized solutions for every processor in India."
 

Grow along with the market

Thinking globally and acting locally, Marel Stork is already firmly established in India. "We have a long tradition in participating in the Indian market and we are eager to invest in this country. The achievements of our local office in Bangalore and our presence at exhibitions like Poultry India 2015 underline our commitment," says Jose Martin Xavier.

"We are proud to team up already with many Indian customers. One current example is our strong relationship with Sneha Fresh Chicken. This led to a highly automated processing plant with an initial capacity of 6,000 broilers per hour, expandable to 12,000 bph. Sneha is well prepared to grow along with the fast developing poultry processing market in India."