Marel has reorganized its sales and service support for customers in southern Africa.
Simply Sufi, simply the best
01 Sep 2015
We have chosen Marel Stork because, with help of Marel Stork technology, our customers can have a pleasurable and flavorful experience when they taste products from our premium chicken range. Simply Sufi chicken products are made to the highest hygiene and quality standards.
- Mr. Tariq Ullah Sufi, CEO
The initial capacity of the new plant near Lahore will be 3,000 bph (50 bpm). Anticipating further growth, the plant has been laid out for double that capacity. The modular Marel Stork concept grows along with the success of the company.
Nuova for evisceration
Scalding and plucking operations are automated as is evisceration. Nuova is the famous heart of a modern evisceration process and provides the best basis for hygienic processing and high quality meat and giblet products. Various other machines make for a perfect, highly automated evisceration process.
After evisceration broilers are chilled in a screw chiller and pass through a rotating dripping drum. Whole broilers are then graded by weight and quality. In the semi-automated cut-up department all the required products are produced. Fillet is harvested for direct consumption or as ‘raw material’ for further processing.
Products are packed and shipped. A modular Stork PDS-NT software solution oversees the process.
Pakistan is changing rapidly. More and more people now live in big cities and the young urban population has ever more possibilities to purchase high quality poultry products. The popularity of ready to cook convenience products is growing rapidly. People are spending more money but less time on preparing food. Quick service restaurants are becoming more popular. Strict international standards on food safety and quality are being quickly adapted by companies such as Hamza Foods.
The outlook is very positive for the poultry processing industry. For Pakistani poultry is a good and affordable source of proteins.
Simply Sufi, simply the best
The company slogan ‘Simply Sufi’ reflects company strategy. Tariq Ullah Sufi, CEO of the group, explains: “Simply Sufi has two core elements, ‘Simply’ and ‘Sufi’. ’Simply’ means absolutely, clearly, purely. ‘Sufi’ refers to the parent brand of the group which stands for quality, purity and trust. Together they produce a beautiful meaning-Simply Pure, which is exactly what consumers can expect from our products; a range of healthy, nutritious and delicious chicken products. And for that we needed the best possible processing technology.”
“We have chosen Marel Stork because, with help of Marel Stork technology, our customers can have a pleasurable and flavorful experience when they taste products from our premium chicken range. Simply Sufi chicken products are made to the highest hygiene and quality standards.”