Rivelli began its activities in the 70’s, when it owned a small chicken farm. In 1985, increasing demand encouraged the brothers Carlos and Márcio Rivelli to found Nogueira Rivelli Irmãos Ltda, based in Barbacena, Minas Gerais. The first large-scale chicken farms, built in 1986 in nearby Ressaquinha, prompted Rivelli’s first expansion, which really allowed the company to develop.
Today, the headquarters in Barbacena consists of the processing plant, administrative building, quality control, dispatch, water treatment plant, recycling sector, flour and oil factory, restaurant, industrial kitchen and laundry.
Processing 110,000 birds per day, 70% of production is destined for the domestic market, serving more than 3,500 points of sale in Brazil. Rivelli also distributes products to more than 40 countries across the five continents in the world.
In Brazil, the main markets are those of Minas Gerais and Rio de Janeiro: “We are strategically located for serving those states, which are responsible for 80% of sales in the domestic market,” says Carlos.
Among the products marketed under the Rivelli brand, the most sought after are the traditional breast and thigh cuts. Carlos is, however, noticing a growing demand for convenience products, marinated and further processed, as well as for Avefest, a seasonal product marketed during November and December.
Currently Rivelli employs more than 2,300 people and operates within a vertical integration where broilers are raised in partnership with local farmers. The group also has a feed factory, a hatchery, a parent stock headquarters, and is involved in other agribusiness activities as well.