Our strategy

Our strategy

Marel’s strategy is to be a leading global provider of full-line processing solutions, services and market-leading proprietary software for our target markets in the food processing industry. Our continuous research and development as well as strategic partnerships and acquisitions enable us to provide customer-specific solutions from standard modular building blocks.

The market for food processing solutions, software and services for Marel’s key markets is expected to grow by 4-6% in the long term. With Marel’s strong market position and continued investments in innovation and platform, we expect to grow faster than the projected market growth.

Customer focus

Customer focus is increasingly important. We prioritize the needs of those we serve by emphasizing long-term relationships and being a trusted maintenance partner operating in the same time zones and languages.  We also aim to ensure an optimal customer journey that is fast and reliable, with clear contact points. Consumers are becoming more demanding, and we provide the agility processors need to address shifting consumer behavior.

Best-in-class products and technology

Marel’s best-in-class technology supports our strategy of offering industry-leading equipment, lines and digital solutions using standard and modular building blocks. We collaborate with customers and other partners, addressing opportunities with product development and strategic partnerships.

People and culture

People are the foundation of our success as our team’s hard work and expertise drive accomplishments. With talent in high demand, we foster a supportive company culture to attract and retain great employees. We cultivate high-performing teams by emphasizing diversity, inclusion and development opportunities and take proactive, systematic steps to identify and develop future leaders for strategic roles.

Investing for growth

By continuously investing in innovation and acquisitions, coupled with strategic partnerships and digitalization, we aim to stimulate and drive growth for the future.

Organic growth

The market for food processing solutions, software and services for Marel’s key markets is expected to grow by 4-6% in the long term. With Marel’s strong market position and continued investments in innovation and platform, we expect to grow faster than the projected market growth.

Strategic partnerships

Through strategic partnerships, we can close application gaps in the value chain by combining forces with leaders in various fields. Successful strategic partnerships increase our competitive advantage, accelerate new developments and speed to market.

Acquired growth

Acquisitions support our strategic pillars and drive future organic growth, enabling us to achieve better market reach and customer engagement and thus improve customer focus. As we strengthen our line offering with high-quality products, we can transfer the technology and expertise from one market segment to another. We do not anticipate that acquired growth will be linear, but rather based on opportunities and economic fluctuations.

Mergers and acquisitions

Our strategy

Customer focus

Best-in-class products and technology

People and culture

Organic growth

Strategic partnerships

Acquired growth

Mergers and acquisitions

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