Local presence supported by global expertise
Ulrika and Gudbjorg, joined by Marel management in China, Australia and Europe, gave insights into Marel’s global network which includes experts from over 40 nationalities spread across 30 locations reaching customers in over 140 countries across six continents. Marel’s global reach has proven to be a key differentiating factor during the past two years.
“Our local presence is the foundation of our global reach and is absolutely key to our success in terms of staying ahead of the market trends, growing these markets and securing important long-term partnership with our customers that we both enjoy,” said Ulrika in her keynote presentation.
Three S’s to support growth: service, spares and software
Step by step, Marel has strengthened its global network building up expertise in local markets to meet customers' feedback asking for closeness. Going forward, our steadfast investment in the company’s infrastructure—including our global reach—will play an important role for Marel to achieve its 2017-2026 growth targets.
“We have a clear plan for our service journey and that is one of the reasons why aftermarket revenues have reached 40% of our total revenues,” says Ulrika. “We aim to grow the three S’s, service and spares, with the added value coming from software, to 50% of total revenues by year-end 2026.”