The brand new high-speed broiler processing plant includes the first GP Live Bird system in Chile, with a new Water Bath Stunner and Killer K15, preventing incidents during the primary process. Lo Miranda also has Nuova automatic evisceration and giblet processing to give first-class evisceration results and the highest quality giblets. The product passes through an air chilling tunnel and an IRIS system takes care of the automatic quality grading of whole birds and their anatomic parts.
The selection and cut-up departments put every product in its most profitable form. The flexible ACM-NT cut-up system produces all the usual cuts. The system is installed on a mezzanine floor, which gives a smooth product flow at ground level.
At this moment deboning is still being carried out manually. The layout and process flow have, however, already been prepared for the installation of a series of AMF-BX breast cap deboning systems, which have already been used at its San Vicente plant for many years now.
Trends in Chile
For many years the whole broiler was by far the favorite way to eat chicken in a traditional Chilean family. Today, Chile has a largely young, urban population, a strong middle class, smaller families, which spend less time in the kitchen. Convenience food and single-person portions are very popular.
Supermarkets offer all possible poultry products, both fresh and frozen, marinated, coated, or ‘natural’, as well as other alternatives. Furthermore, new products are constantly being developed because consumers’ preferences are changing faster than ever.
As is the case in many countries, poultry meat is considered a versatile product, a healthy choice, given that health has become a strong driver. So much so that the Chilean government encourages more sustainable production methods and healthier eating. With consumption of 37.5 kg of poultry meat per capita, poultry products are becoming more popular than beef, a traditional classic.
Agrosuper produces broiler meat, turkey, pork, salmon, and processed products, all of which are manufactured to the highest quality and food safety standards. All Agrosuper brands are available in every retail market in Chile. The most popular are Super Pollo (chicken products), Sopraval (turkey products), Super Cerdo (pork products), Super Salmon (salmon products) and La Crianza (pre-prepared products).
Agrosuper’s export business model is aimed at niche markets with “local” products through brands developed by the company. This approach has identified opportunities abroad allowing the Company to adapt more easily to new markets, different types of customer and new ways of consuming its products.
While exports have been increasing, the strategy has been based on opening offices in the main markets: Italy (2002), United States (2003), Japan (2004), Mexico (2005), China (2005 and 2012), and Brazil (2012).
Main export markets have been the USA, Mexico, the UK, Puerto Rico and China. In 2013 these accounted for 67% of exports of broiler products. The main products were breast filets and wings, mainly exported to the United States, Mexico and the European Union, paws to the Chinese market and hearts to Brazil.